Jody Berg
Founder & CEO
- In a word: Empowering
- Leadership: Media Works founder. More than 30 years of industry experience. Was leaning in long before Sheryl Sandberg thought we should all be doing it
- Entrepreneurship: At a time (1989) when full-service agencies were all there was, the creative ruled the strategy and in-house media departments only had to navigate three networks, Jody saw a better way to make media work harder and smarter.
- Pioneer: With her new breed of business, offering specialized, media-focused services, Jody moved the client experience of media planning/buying from incidental to influential.
- Executive Focus: Every client’s ROI. Best-in-class account service. Research-driven strategies. Building and supporting the entire Media Works team. Always investing in employees’ growth. Staying in front of industry changes. Maintaining work-life balance.
- Community Engagement: Board member, philanthropist and volunteer.
- R&R: Bienvendo A Miami!
