Who We Are
our work
Breaking Boundaries, Building Partnerships
Media Works stands out as a women-owned agency with a holistic approach to media, breaking down silos to deliver integrated solutions that drive results. With deep industry expertise, we are nimble & adaptive, ready to pivot to meet evolving needs. Transparency is at the core of everything we do, ensuring our clients have clear insights and trust in our process.
who we are
Executive Team
Jody Berg
Founder & CEO
Beth Cyphers
Senior VP Marketing & Growth
Melissa Davis
President
Halley Firestone
Senior VP Research & Innovation
Monica Lazarus
Senior VP Operations & Planning
Sam Noel
Vice President
Michele Selby
Consultant
Amy Ward
Chief Operating Officer
Colleen Winterling
Senior VP Digital Technology & Data
Our Philosophy
Foundational Pillars
Media Works was built on the foundation of research, results, service & culture. We uphold these pillars everyday in the work we do for our clients.
Our mission is to be the leading force in strategy, connecting our clients to their audience while delivering impactful and measurable results.
Research
Media Works informs strategy based on learnings from a vast library of syndicated research and data-driven insights from key platforms, past performance, and audience trends.
Results
Our teams continuously analyze and refine media strategies to amplify ROI, leveraging real-time campaigns insights for maximum impact.
Service
Being independently owned allows us to be nimble and adaptable to shifts in the industry.
Culture
Our people are our most important asset. Providing a positive culture for all employees results in positive output and hard work for all of our clients.
about us
Partnerships & Certifications
Media Works’ success is built on trusted partnerships, industry recognition and a commitment to best practices. Through affiliations with premier industry trade associations, certifications from top media platforms, and accolades from established organizations, we ensure our clients benefit from cutting-edge expertise and high-quality standards.
Agency Partnerships & Certifications
Our memberships & certifications keep us at the forefront of industry standards, enabling us to stay informed, participate in thought leadership & advocate for best practices.
Media Certifications
Our certified partnerships with major media platforms provide access to the latest tools, betas, and insights, enabling our certified team to maximize media effectiveness and stay aligned with platform advancements.
Awards & Accolades
Awards from prestigious programs highlight our commitment to excellence, while celebrating our culture.
- Daily Record 2014 Maryland’s Most Admired CEO: Jody Berg
- Baltimore Business Journal 2015 Most Social Company
- American Advertising Federation 2016 Silver Medal Award: Jody Berg
- Daily Record 2018 Top 100 Women Awards: Jody Berg
- Baltimore Business Journal (multiple years) Top Baltimore Agencies
- Baltimore Business Journal (multiple years) Top Women Owned Businesses
- American Advertising Federation 2024 Lifetime Achievement Award: Michele Selby
- Baltimore Business Journal 2024 Best Places to Work
- Baltimore Business Journal 2024 Fast 50 Company
- Daily Record 2024 Best Women-Owned Business in Maryland
- The Crystal Prism Award: Beth Cyphers
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Connect With Us
Get in touch with us to learn more about possible partnerships!
