The Media Works Process
Media Works turns audience insights into positive outcomes for our clients.
Research & Data
Blend syndicated research, real-time data, and performance data to develop audiences.Segmentation
Glean learnings from the data to build targets and organize those targets into optimizable groups.Media Strategy
Consider goals and insights to chart an approach that will dictate channel selection and tactics.Planning & Buying
Negotiate and place media based on strategyAnalytics
Tell stories with the numbers, test and learn to evaluate success and optimize.Reporting
Package data into a snackable format and hold media partners accountable for every impression.Client Services
Keep clients in the know about media trends and first-to-market market opportunities.Research & Data
Blend syndicated research, real-time data, and performance data to develop audiences.Segmentation
Glean learnings from the data to build targets and organize those targets into optimizable groups.Media Strategy
Consider goals and insights to chart an approach that will dictate channel selection and tactics.Planning & Buying
Negotiate and place media based on strategyAnalytics
Tell stories with the numbers, test and learn to evaluate success and optimize.Reporting
Package data into a snackable format and hold media partners accountable for every impression.Client Services
Keep clients in the know about media trends and first-to-market market opportunities.Capabilities
Media Works buys media across all digital and offline channels.
TV
95% of TV watchers have their
mobile device in hand
while watching. 1 of 12 Radio
Radio reaches 91%
of US adults weekly 2 of 12 Social Media
41% of Tik Tok users are
between age 16-24. 3 of 12 Out of Home
Out of home boards
engaging with
consumers in real time
through beacons/mobile
connections. 4 of 12 Search
In the time it takes
search results to
generate on your
screen, Google
performs over 500k
calculations. 5 of 12 Mobile
45% of US
e-commerce is
done by mobile. 6 of 12 Print
Newspapers are the
best way to reach
seniors. They index
at 137 for
newspaper
consumption. 7 of 12 Influencer
Google predicts that
“micro influencers”
with followings of
1-100k are the
future of the
channel. 8 of 12 Streaming Audio
Podcasts listen to 8
hours of content
weekly. 9 of 12 Streaming Video
2020 saw a 28% increase
in streaming TV time
over 2019. 10 of 12 Data & Segmentation
80% of consumers
say they are more
likely to do business
with a company that
offers
personalization 11 of 12 Display
Campaigns including
both search and display
get 22% more
engagement than
search only campaigns. 12 of 12
95% of TV watchers have their
mobile device in hand
while watching. 1 of 12 Radio
Radio reaches 91%
of US adults weekly 2 of 12 Social Media
41% of Tik Tok users are
between age 16-24. 3 of 12 Out of Home
Out of home boards
engaging with
consumers in real time
through beacons/mobile
connections. 4 of 12 Search
In the time it takes
search results to
generate on your
screen, Google
performs over 500k
calculations. 5 of 12 Mobile
45% of US
e-commerce is
done by mobile. 6 of 12 Print
Newspapers are the
best way to reach
seniors. They index
at 137 for
newspaper
consumption. 7 of 12 Influencer
Google predicts that
“micro influencers”
with followings of
1-100k are the
future of the
channel. 8 of 12 Streaming Audio
Podcasts listen to 8
hours of content
weekly. 9 of 12 Streaming Video
2020 saw a 28% increase
in streaming TV time
over 2019. 10 of 12 Data & Segmentation
80% of consumers
say they are more
likely to do business
with a company that
offers
personalization 11 of 12 Display
Campaigns including
both search and display
get 22% more
engagement than
search only campaigns. 12 of 12