The Media Works Process
Develop
…tangible personas for your audience.
Mine
…your audience based on daily media usage.
Connect
…your audience to your brand’s story.
Empower
…your audience as ambassadors for your brand.
We spend a lot of time developing audiences and collecting insights, so we know where to put those ads.
Media Strategy
Developed from research and data analysis, it is the approach that dictates campaign build, measurement and optimization.
Analytics & Reporting
Telling stories with numbers to evaluate campaign success, and optimize toward business goals.
Research
Syndicated research tools, data, social listening, keyword research, and even occasional Googling to gain insights to inform strategy.
Audience Segmentation
Data tells us that key audiences are most likely to engage. It also tells us what keeps these key audiences up at night to help them inform creative and strengthen your brand's offer.