The Media Works Process
Develop
…tangible personas for your audience.
Mine
…your audience based on daily media usage.
Connect
…your audience to your brand’s story.
Empower
…your audience as ambassadors for your brand.
We spend a lot of time developing audiences and collecting insights, so we know where to put those ads.
Media Strategy
It is the approach that dictates campaign build, measurement and optimization.
Analytics
Telling stories with numbers to evaluate campaign success, and optimize toward business goals.
Research
Syndicated research tools, data, social listening, keyword research, and even occasional Googling to gain insights to inform strategy.
Segmentation
Data tells us where key audiences are most likely to engage, and helps inform creative to strengthen your brand's offer.