The Media Works Process
Media Works turns audience insights into positive outcomes for our clients.
Research & Data
Blend syndicated research, real-time data, and performance data to develop audiences.Segmentation
Glean learnings from the data to build targets and organize those targets into optimizable groups.Media Strategy
Consider goals and insights to chart an approach that will dictate channel selection and tactics.Analytics
Tell stories with the numbers, test and learn to evaluate success and optimize.Reporting
Package data into a snackable format and hold media partners accountable for every impression.Client Services
Keep clients in the know about media trends and first-to-market market opportunities.Research & Data
Blend syndicated research, real-time data, and performance data to develop audiences.Segmentation
Glean learnings from the data to build targets and organize those targets into optimizable groups.Media Strategy
Consider goals and insights to chart an approach that will dictate channel selection and tactics.Analytics
Tell stories with the numbers, test and learn to evaluate success and optimize.Reporting
Package data into a snackable format and hold media partners accountable for every impression.Client Services
Keep clients in the know about media trends and first-to-market market opportunities.