Editor’s note: “Media Spotlight” is an ongoing series where we interview the professionals that make up our growing office. This week, we interviewed Courtney Hanson. #MWSpotlight
How long have you worked in media/advertising?
Who has been the biggest influence on you in the Media field?
I feel fortunate and grateful to have been mentored by some extremely smart and encouraging men and women throughout my career. They fostered a culture of curiosity that has allowed me to take deeper dives into specialties such as programmatic and attribution models that are really exciting to me.
If you could pick one campaign you’ve worked on that you are most proud of, what would it be, and why?
The Lexus National Brand Campaign that debuted in October 2019. It was Lexus’ first brand campaign since the business launched 30 years ago. The combination of beautiful creative strategically placed within contextually relevant content has been a highlight of my career.
How has the Media industry changed since you have been in the business?
Change is omni-present in this industry and the last year has shed light on just how quickly media consumption adapts to behaviors. Trying to stay on top of the tech and the associated privacy constraints could be a full-time job in and of itself!
Name one Medium you use every day that you couldn’t live without.
I couldn’t live without the internet.
What advice would you offer to someone looking to get into the advertising industry?
Be a student of the trade. When you see a commercial you like – take a minute to think about the brand’s strategic approach. Understanding the ‘why’ – or at least having the curiosity to ask ‘why’ – is paramount to a successful advertising career.