American Advertising Awards 2024

It was a night filled with laughter, excitement, and comradery.  The Baltimore advertising community came out in droves with a sold-out crowd for the American Advertising Awards show at the Baltimore Museum of Industry.

This year marked a truly extraordinary milestone as Michele Selby, President of Media Works, received the prestigious Lifetime Achievement Award. This accolade celebrates individuals of exceptional talent and dedication, who serve as inspirations by defining the benchmark for outstanding leadership and achievement. Instituted in 2009, Michele Selby proudly stands as the first woman to be bestowed with this esteemed honor.

Michele gives so much of herself to the industry, her clients, and Media Works.  She has a passion for the industry like no other.  She is an expert negotiator who can see all angles of the deal and pushes through a winning outcome.  She is a fierce leader whose compassion and success has impacted the community for over four decades.  At last night’s ceremony, she expressed her heartfelt gratitude to her family, who filled the crowd with cheers of support.

Jody Berg, the visionary founder and CEO of Media Works, delivered a captivating introduction for Michele, recounting the pivotal phone call made in 2006 when she approached Michele about joining forces as a partner at Media Works.  And as they say, timing is everything.  Michele joined just a couple of months later.  Today the agency and Jody Berg are celebrating 35 years, so this award comes at a great time.  Media Works is flourishing with headquarters in Baltimore, MD and remote offices in South Carolina, Pennsylvania, New Orleans, Washington DC, and Virginia.

Other special awards went to:

  • Silver Medal Award: Ron Ordansa, EVP creative direction at Crosby Marketing Communications
  • Crystal Prism Award: Liz Norton, VP Executive producer at AVOQ
  • Iconoclast Award: Susan Levickas, Sales Representative at Graphtec

We then got to sit back and watch all the wonderful creative displayed on the big screen.  Awards were given for numerous categories including print, out-of-home, online/interactive, and cross-platform.  Best of Show went to Storyfarm, but so many awards were given out.  We were happy to see some of our own clients showcased in the event including BGE, George Washington University, and BD.

The celebration reminded me of why I love this industry so much.  Advertising is fun, its energetic, it touches people, and it can make a difference.  We should all be so lucky to also call it a job.


This blog post was written by Executive Vice President, Amy Ward

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