Our blog: Media Musings

The Power of Picking Up the Phone

We are all guilty of it. Foregoing phone calls in favor of firing off what feels like hundreds of emails daily. As busy multi-taskers, there are undeniable benefits to email communications during the work-day: They can be easier Save time Allow for the editing of thoughts and information Provide an electronic trail for record keeping

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Holiday Shopping 2023

The 2022 holiday season is in full affect and excitement is at an all-time high; however, this year has a different feel. 2020 was different with the pandemic. But this year brings inflation and so many unknowns. Consumer demand has softened, while there is a surplus on inventory, higher than it has been in previous

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NFL Thursday Night Football Outlook on Amazon Prime

The NFL playoff picture is starting to become clearer as we approach the holiday season! Through 13 weeks, it’s no surprise to see the Eagles, Bills and Chiefs lead the pack, but there are a few teams that have outperformed expectations – Jets, Giants, and Commanders just to name a few. It wouldn’t be an

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Digital Stewardship and Pacing

What is Digital Pacing and Stewardship? Digital pacing is the speed at which an ad campaign uses up its predefined number of impressions or spends its predefined budget.  The purpose is to ensure delivery and performance goals by the end of the campaign.  We like to define it as a way of “staying on track”!

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Maryland Digital Ad Tax No More

The Maryland Digital Ad tax, the first in the nation, was struck down in October by an Anne Arundel Court after less than two years of being in practice. The judge sided with Comcast & Verizon in their case, finding that the policy violated the First Amendment, the Internet Tax Freedom Act, and the Dormant

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Adding Structure to Hybrid Work

It’s hard to believe that the pandemic has been going on long enough for us to have real, valuable data on how it has affected the way we work. While the benefits of working remotely can’t be minimized, research from Harvard Business School shows that a majority (63%) of employees would like to come into

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