It’s hard to believe that the pandemic has been going on long enough for us to have real, valuable data on how it has affected the way we work. While the benefits of working remotely can’t be minimized, research from Harvard Business School shows that a majority (63%) of employees would like to come into

Remember watching last year’s Super Bowl when a certain commercial caught your attention? All you could see was a code bouncing around your screen for a full 60 seconds. Well, this simple commercial crashed Coinbase’s website and is now a tactic being used across the marketing industry. According to QRTiger, from 2018 to 2020, QR

I recently completed a course provided by the 4A’s about the foundational elements of working in media. Thanks to the Media Works team, my level of being a “fairly recent college graduate” does not make me feel excluded from insights into the media industry. However, I also found a lot of comfort in returning to

In the world of Human Resources, the idea of giving back has a fancy title: “Corporate Social Responsibility”, but what does that actually mean? And how do you apply it to a Media agency of all places? In a broad sense, corporate social responsibility is a business’s core strategy to give back to the community

For many content creators in the beginning, podcasting was a hobby; or a loss leader product much like the Costco $1.50 hot dog and soda. Something to get new listeners in the door in order expose them to other monetized products those creators offered. Over the last 20 years the medium has drastically and steadily

Value of TV Advertising In today’s digital age, TV is sometimes overlooked on media plans due to its indirect attribution. But TV is a visually impactful upper funnel marketing tactic: generating brand awareness and attracting potential consumers– to then move them through the marketing funnel to consideration and/or conversion. Think about your own TV viewing