Media Musings

COVID-19 Shopping Trends

Consumer behavior has changed in 2020, forcing retailers and marketers to adapt to new shopping dynamics. Due to COVID-19 shoppers are changing where they shop, what they are shopping for and how much they are spending at checkout. Below are key trends retailers should focus on this holiday season: Target reported a 19% increase in

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Media Spotlight: Krystal Novaton, SEM/Social Specialist

“Media Spotlight” is an ongoing series where we interview a wide range of professionals that make up our growing office. From traditional media to digital strategists, you’ll gain insight into the experts who make up the Media Works team. This week, we interviewed Krystal Novaton #MWSpotlight How long have you been working in media/ advertising? 

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TikTok Buyers Guide: The Dos and Don’ts

Over the course of the past year TikTok has taken the social world by storm. With people being stuck inside their homes throughout the pandemic, many have found themselves being entertained by the endless videos found on the app. Over the course of the year, TikTok’s audience has more than doubled by 75% in the

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Brand Safety: Another Element of Impression Quality

Long ago, digital measurement started with quantity—impressions, visitors, conversions. Next, quality came to the forefront. A click was no longer just a click. That click had to show intent to engage with a brand. Just like all clicks are not created equal, all impressions are not created equal. Imagine your brand buying a billboard standing next to

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Highlights from the 2020 Newfronts

This year, Newfront presenters focused on changes and upheaval due to COVID and diversity challenges. Some developments are shaking the industry into dramatic permanent shifts. The other narrative seemed to be who was the biggest and who had the most fresh and intriguing content (perhaps we see this competition every year). Here is a rundown

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The State of Diversity & Inclusion in 2020 and Beyond

Given the recent challenges our country is facing, my responsibility, as the head of our agency’s Diversity and Inclusion Committee, means more to me than I ever imagined. It is something I do with pride, not only as an African American woman who has been a part of the movement for as long as I can

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