We have seen that Facebook is becoming more restrictive on how/who you can target on an advertising level, and they have recently restricted another layer of targeting. As of February 20, 2023, advertisers are not allowed to target people under the age of 18 globally, under 20 in Thailand and under 21 in Indonesia. However,

In today’s world, it is common to hear conversations surrounding favorite shows and sports being watched, cutting the cord and cord stacking, or for many, streaming without ever having a cable or satellite subscription. Streaming audiences are increasing rapidly, and advertisers today should consider a streaming strategy if a video asset is available, and it

As expected from the ads last night, celebrities and humor continued to play a big part in the content of ads with a long list of actors, musicians and athletes, often multiple celebs in an ad. There were several instances of co-branding this year: GM partnering with Netflix, Michelob Ultra partnering with Instacart and Netflix,

One thing is for certain – no matter who wins Super Bowl LVIII it will be a super bowl to remember!  Lots of “Firsts” in this super bowl both on and off the field. Let’s start with those “On-the-field” firsts that are going to make history this upcoming Sunday. Super Bowl LVII has been coined

Snapchat has been a mainstay in the social media landscape for nearly a decade and continues to grow in popularity. With over 363 million daily users as of December 2022, Snapchat is one of the largest social media platforms and may be a key tactic in your media mix. Younger generations can’t get enough of

Every day, social media and digital technology are evolving.  How the digital space interacts with our everyday life has become almost synonymous.  Have you ever left your house without your smartphone and turned back because it was THAT important.  Nowadays, you can do everything by digital technology such as: Talk to people Catch up on