Media Musings

The Cookie-less Future Won’t Be A Piece of Pie

The fate of cookies was one of the hottest topics at the 4A’s Decision 2021 Conference. Several panels examined the effects on targeting to consumer consent to tech solutions. According to these discussions and a recent announcement from Google, the cookie jar may be empty very soon. What could a cookie-less future look like? In

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Twitch: An Emerging Platform to Reach Young Audiences

Long ago, a sibling or a group of friends might sit in a room watching video games on the big box TV. But now millions of people can do it at a time via Twitch. As streaming content continues to explode, boosted by quarantine, Twitch is emerging as viable channel for advertisers—so much so that

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Blog Series: 4A’s Decision 2021 Conference

On January 25th and 26th, five Media Works team members virtually attended the 4A’s Decisions 2021 conference. We heard from industry leaders such as Bill Koenigsberg from Horizon Media, platforms like TikTok and media companies like EffecTV and CBS. This is the first in a series of blogs that will outline what we learned. There

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Media Spotlight: Sam Noel, Media Manager

Editor’s note: “Media Spotlight” is an ongoing series where we interview the professionals that make up our growing office. You will gain insight into the experts who make up Media Works team. This week, we interviewed Sam Noel. #MWSpotlight How long have you worked in media/advertising? I have been working in media for a little

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Super Bowl 55 – Advertising’s New Normal

Last night’s Super Bowl was the first during which Americans were discouraged from hosting large in-home gatherings.  Advertisers showed they were cognizant of the situation with ads that addressed the “new normal,” but there were some surprises. Here were the trends: 2020 Was Actually a Great Year for Some First Time Advertisers Door Dash went

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Media Spotlight: Courtney Hanson, VP

Editor’s note: “Media Spotlight” is an ongoing series where we interview the professionals that make up our growing office. This week, we interviewed Courtney Hanson. #MWSpotlight How long have you worked in media/advertising? 15 years Who has been the biggest influence on you in the Media field? I feel fortunate and grateful to have been

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