Media Musings

March Madness 2022: What to Expect

The restrictions have been lifted, fans are back in the stands, and announcers are all in person.  Are you ready for what 2022 March Madness will look like?? CBS/Turner sure hopes you will bring your attention back to this historically big event.  However, with so many disrupters in the world around us, it is hard

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How Fans Are Changing the Game

It’s been two years since the world “shut down” due to Covid-19, and to say that things have changed is a huge understatement. I still remember that week in early March 2020 like it was yesterday. I grew up a huge college basketball fan and we were approaching one of my favorite times of the

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Celebrating Black History Month: Prominent Figures in Advertising

In celebration of Black History Month, Media Works is highlighting prominent figures in the advertising world. We choose to feature Cathy Hughes, Roy Eaton & Caroline Jones for their great achievements in the world of advertising. Learn more about each of them below. Cathy Hughes is the founder and chairperson of Urban One, the largest

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Another Super Bowl Commercial Recap

The Super Bowl is possibly the only night of the year where commercials aren’t seen as an interruption but rather as entertainment.  And last night was no exception if you consider the number of celebrities in last night’s ads, often multiple celebrities in one ad and a lot of humor. There is no lack of

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Super Bowl LVI Weekend Is Here – So Much More Than Football

Do you watch the Super Bowl for the football game, halftime show or the advertisements? If you’re like me, you pay more attention to the advertising strategies than the actual game. It won’t just be about the action on the field Sunday as the Bengals and Rams face off, the advertisers have a showdown during

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