Our blog: Media Musings

The Adoption of AI Into Agency Operations
Few technologies have had such a universal impact on businesses and AI is poised to follow in the footsteps of its transformative predecessors like the internet and telephones. This innovative force is ready to revolutionize daily operations across all industries. While AI has long been a buzzword, the unveiling of ChatGPT to the public in

X’s and Oh What Is Happening?!
Two months ago, “X” may have just been a letter to you, but now it is associated with something completely different. What was formerly known as Twitter is now X. Why X? According to CBS News, Elon Musk, the current owner, has a history with the letter, dating all the way back to 1999. Musk

7 Ways a TV Segment Can Effectively Break Through the Clutter
Breaking through the commercial clutter with a TV segment in 2023, will require a combination of creativity, strategic planning, and an understanding of evolving consumer behaviors. Here are seven potential ways a TV segment can effectively break through the clutter: Targeted Advertising: Advancements in data analytics and targeting capabilities, TV segments can be tailored to

I’m Not Over Jury Duty & Your Media Planning Shouldn’t Be Either!
Amazon Prime exists somewhere in the top 5 paid streaming services that are currently available to us, with approximately 81% of US internet users between the ages of 18 to 34 having a membership. Personally, I get a lot of valuable streaming hours out of titles available to me on Prime. I’ve loved The Summer

Positive Psychology in the Workplace
Recently, I had the opportunity to sit on a presentation from the 4A’s that revolved around the idea of Positive Psychology in the workplace. The premise of positive psychology is learning the individuals’ positive behaviors and strengths and using them to promote wellbeing and overall happiness (in our case, in the workplace). POSITIVITY But what

The Orioles’ 2023 Season: Celebrating the Success of the Baby Birds
The Baltimore Orioles’ 2023 season has been nothing short of remarkable, with the team’s young prospects, affectionately known as the “Baby Birds,” making a significant impact on the field. In this blog, we will delve into the team’s journey, highlighting the success stories and key moments that have defined their season so far. The Rise