Our blog: Media Musings

Super Bowl Results – On & Off the Field

The results are in from last night’s game, both on the field and on the screen. The majority of commercials were lighthearted, humorous and star studded. A few were emotional and heartwarming, and none too controversial. There were several :60 spots. With :30 spots going for a reported $7 million, advertisers had a lot on

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Super Bowl LVIII Commercials: Big Names, Bigger Surprises

As Super Bowl LVIII approaches, anticipation builds not just for the game but for the commercials set to air during this globally watched event. This year, viewers can expect an intriguing mix of big names and even bigger surprises. From iconic brands making bold statements to newcomers aiming to leave a lasting impression, the commercial

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Super Bowl Halftime Show – How did we get here?

We all know why the NFL players are on the field Superbowl Sunday, but what about the halftime performers? The headliners reportedly only receive a small fee paid by their union contract (the NFL does cover the production cost of the show and travel expense), yet performers must see this is as worth it. Historically,

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Press Start: Engaging in the Uncharted Territory of In-Game Advertising

Think about your average week, what do you spend about half a day doing? Could it be reading, working out, or, a personal project? Well, for about 3 billion people; it’s gaming. What was once considered a niche hobby has evolved into a multibillion-dollar industry complete with cultural influence, cyberspaces for socializing, and now, commerce.

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Prime Video Rolls Out Advertising

If you’re a Prime member, check your e-mail. Amazon sent out a notice to its Prime customers that as of 1/29/24, Prime Video will now have ads. This will include the MGM catalog of content that Amazon owns, as well as all original Amazon programming (Marvelous Mrs. Mazel, The Summer I Turned Pretty, Daisy Jones

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What Does LinkedIn Have in Store for 2024?

LinkedIn continues to improve offerings to advertisers whether it is access to betas, new creative formats, or enhancements to current products. Below are some updates and opportunities for the beginning of 2024. Connected TV Available to all managed accounts. Used for Brand Awareness objective only on the LinkedIn Ad Network. Run on Connected TV in

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