Media Musings

Do College Students Pay Attention to Data Privacy?

A special blog post and point of view from Media Works intern, Julia Adams As digital entities take over our lives, we are left hoping that big tech platforms are adhering to their supposedly consensual terms and conditions. Click here to sign up. Your password must be at least 10 characters, a number, two special

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Digital Ad Tax Faces Opposition and Delays

This past February, Maryland lawmakers voted to override Governor Larry Hogan’s veto of a digital ad tax that would have been the nation’s first tax on the revenue from digital advertisements sold by platforms like Facebook, Google, and Amazon. The tax applies only to digital ad revenue attributed to ads displayed inside the state of

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Feel Good Friday

Feel Good Friday can mean a lot of different things.  It may evoke a smile or sunshine.  When searching around the internet I found different connotations around it.  The main commonality is a simple word: joy.  What brings you joy and what brings joy to others.  At Media Works we celebrate Feel Good Friday a

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Googles Annual Livestream Uncovers Pandemic Aftershocks

Last month Google hosted their annual Marketing Livestream event. This virtual keynote event announced new products and the latest trends and marketing best practices. As the world emerges from the pandemic, Media Works had the opportunity to hear from industry leaders who have transformed their businesses to adapt to the new realities. Key takeaways: Get

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Media Works Approach to Multi-cultural Media Planning

Diversity and inclusion is a key initiative for 2021 for many marketers and platforms. With this commitment, advertisers are focusing on avenues to reach diverse audiences effectively and efficiently. One example from Media Works: A client desired to reach several minority populations beyond general media outlets traditionally used for mass market reach/awareness in Maryland. Media

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OP ED: Can AI Build Effective Creative?

In high school art class, I had a spirited debate with my teacher about Mondrian. For those of you who haven’t had the pleasure of taking in a Mondrian, my least favorite was a canvas with simple squares and lines. “How can you compare this to the ceiling of the Sistine Chapel,” I argued. Then

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