Changes in the TV industry, including investment in content, new service offerings and the shift to on-demand viewing has prompted advertisers to adopt a more dynamic view of their video buying options.  The new term, converged TV, is defined as the convergence of linear, connected TV and digital video viewed on desktop , tablet, or

How sweet it must feel to be a fan of Fairleigh Dickinson or Princeton! The 16-seed Knights & 15-seed Tigers provided a ton of excitement last weekend defeating two of the favorites to win the entire tournament – 1-seed Purdue Boilermakers and 2-seed Arizona Wildcats. Well, if you ask those that selected Purdue or Arizona

Media Agency work is challenging, inspiring, and always innovative. But how do we foster high accountability while encouraging new ideas? Psychological safety is a newer “buzzword” term in the working world, but providing employees a safe place to learn and grow from mistakes is not. It’s the idea that employers want to create an environment

We have seen that Facebook is becoming more restrictive on how/who you can target on an advertising level, and they have recently restricted another layer of targeting. As of February 20, 2023, advertisers are not allowed to target people under the age of 18 globally, under 20 in Thailand and under 21 in Indonesia. However,

In today’s world, it is common to hear conversations surrounding favorite shows and sports being watched, cutting the cord and cord stacking, or for many, streaming without ever having a cable or satellite subscription. Streaming audiences are increasing rapidly, and advertisers today should consider a streaming strategy if a video asset is available, and it

As expected from the ads last night, celebrities and humor continued to play a big part in the content of ads with a long list of actors, musicians and athletes, often multiple celebs in an ad. There were several instances of co-branding this year: GM partnering with Netflix, Michelob Ultra partnering with Instacart and Netflix,