A recent study published by Dentsu took a deep look into the biggest concerns CMO’s are facing in today’s landscape. Topping the list included talent acquisition, supply chain issues, and the ever-changing marketing environment. The role of the CMO has become more vital to business metrics and innovation than ever before. They are seeing increased
SEM is an ongoing strategy to drive qualified customers to a conversion and ultimately drive business results. Utilize these best practices in SEM to maximize the bottom line of your paid search campaigns. Deliver Value Across the Decision Journey There are five major stages of a consumers purchase intent, all of which need to be
My name is Grayson Senner and I’m Media Works’ newest Digital Buyer! After working on the client side of Advertising for two years, the transition to the agency side seemed like it would be a difficult transition. But I quickly realized that my experience on both sides of the client-agency relationship has helped me to
The television world has been evolving at warp speed over the past few years and with change comes shift in viewing behavior and video consumption measurement. Media Works as an agency continues to keep a pulse on the streaming evolution to understand just how big of an impact video streaming has on the US population.
I have been working with LinkedIn for over 10 years now mostly in the education vertical. Having worked with this platform for so long, I have seen how LinkedIn has evolved through the years. Not only have their users grown, but so has their offerings for marketers. It has become a must have for most
The IAB hosted their annual Newfronts which has become one of the most anticipated media events of the year. Media companies boast their upcoming digital offerings and products all trying to surpass the next one. Social Meta and Snapchat were quick to differentiate themselves from the growing CTV trend focusing on their augmented reality and