“Media Spotlight” is an ongoing series where we interview a wide range of professionals that make up our growing office. From traditional media to digital strategists, you’ll gain insight into the experts who make up the Media Works team. This week, we interviewed Krystal Novaton #MWSpotlight How long have you been working in media/ advertising? 

Long ago, digital measurement started with quantity—impressions, visitors, conversions. Next, quality came to the forefront. A click was no longer just a click. That click had to show intent to engage with a brand. Just like all clicks are not created equal, all impressions are not created equal. Imagine your brand buying a billboard standing next to

This year, Newfront presenters focused on changes and upheaval due to COVID and diversity challenges. Some developments are shaking the industry into dramatic permanent shifts. The other narrative seemed to be who was the biggest and who had the most fresh and intriguing content (perhaps we see this competition every year). Here is a rundown

Given the recent challenges our country is facing, my responsibility, as the head of our agency’s Diversity and Inclusion Committee, means more to me than I ever imagined. It is something I do with pride, not only as an African American woman who has been a part of the movement for as long as I can