Last night’s Super Bowl was the first during which Americans were discouraged from hosting large in-home gatherings.  Advertisers showed they were cognizant of the situation with ads that addressed the “new normal,” but there were some surprises. Here were the trends: 2020 Was Actually a Great Year for Some First Time Advertisers Door Dash went

Editor’s note: “Media Spotlight” is an ongoing series where we interview the professionals that make up our growing office. This week, we interviewed Courtney Hanson. #MWSpotlight How long have you worked in media/advertising? 15 years Who has been the biggest influence on you in the Media field? I feel fortunate and grateful to have been

Wake up, brush your teeth, shower, get dressed, hop in the car, tune into the radio, drive to work, work, leave work, hop in the car, tune into the radio, and arrive at home. The pre-pandemic routine. Now it is wake up, maybe brush your teeth, don’t shower, stay in your pajamas, turn on your

Univision Brand Labs and the Video Advertising Bureau (VAB) conducted a study to measure the impact of diversity and inclusion, highlighted in ad campaigns, on brand outcomes. The goal of the VAB study was to answer the following questions from marketers: If we isolate the variable of a core message of diversity and inclusion, can

To say we were happy to put 2020 in the rearview mirror and begin 2021 with a hope for brighter and healthier days would be an understatement.  MAGNA intelligence released their 2021 media spend forecast revealing a positive prediction for the year ahead with estimated investment growth of 4.4%.  But which economic indicators from 2020