Nielsen recently released their Annual Marketing Report, and the themes focused on performance-based media and how to measure it. While they mentioned that we are slowly moving forward, we must ask ourselves—are we really? Below are some highlights from the report: Smaller Budgets, More Targeting As budgets shrank in 2020, advertisers chose to tailor their

The world’s most valuable retailer increased its portfolio yet again becoming the first exclusive streaming partner with the NFL. The 11-year $1 billion contract will make Amazon Prime Video the official home of Thursday Night Football beginning in 2023. This new deal shines a light on the changing TV viewing habits over the last 10

After a long Winter, the world is attempting to approach a sense of normalcy. People are itching to get outside. MLB is accommodating to this itch for normalcy by allowing fans to games this year. Allowing fans to come back into stadiums is a positive for the country’s psyche and for in-game advertising. “The idea

Clubhouse is an iPhone exclusive, invite-only social networking app where users gather in audio chat rooms to discuss various topics. Rooms are created and run by designated moderators who speak and unmute listeners at their discretion. Users can follow other followers or topics. These rooms function as mini, hyper-focused podcasts that cover everything from Netflix

A year ago, America was devastated when the 2020 NCAA March Madness Tournament was cancelled, one of the first major events halted by the rapid rise in COVID-19 cases. Now, a year later, March Madness is back. Luckily for the NCAA and its broadcast partners CBS and Turner Sports, the absence of tournament last year

The fate of cookies was one of the hottest topics at the 4A’s Decision 2021 Conference. Several panels examined the effects on targeting to consumer consent to tech solutions. According to these discussions and a recent announcement from Google, the cookie jar may be empty very soon. What could a cookie-less future look like? In