Every year, from September 15th to October 15th, Hispanic Heritage Month is celebrated nationwide in the United States. The reason it takes places during those dates is because it coincides with the independence days of six Latin American countries. This month-long celebration began in 1988 and it has given Americans the opportunity to celebrate the

According to 2021 Statista report, individuals 16-64 years old engage with social media for an average of 145 minutes a day. Facebook is still king, with an average usage of 2+ hours daily. ROI through direct response is of paramount importance to brands. How is Facebook addressing these needs? They are making more options available

According to IAB’s Fall Podcast Upfronts last week, 2020 podcast advertising revenue grew to its highest level ever, reaching $842 million, a 19% increase over the previous year. For 2021, Eric John, Vice President of IAB’s Media Center, is expecting that podcast ad spending will top $1 billion for the first time ever, and more

Schools are back in session and retailers couldn’t be happier!  And with “Back to School” comes Back to School shopping. “Word of mouth” was once known as the holy grail of advertising. We are all more likely to consider recommendations from friends and family. That circle has extended to people we don’t know in real

If you own an iPhone, you probably receive the below notification often since the recent update: This change was widely covered in the news as a positive for consumers, so most of us were likely poised to “Ask App Not to Track”: protect your privacy, protect your data. Reports after the launch of iOS14.5, showed

It’s back! The NFL’s exhibition season returns this week with a change. The preseason schedule decreases to three games while the regular season expands to 17 games. Preseason 2021 kicks off with the Steelers and the Cowboys in the Hall of Fame game on August 5th just as the Olympics wind down. Preseason games are