According to IAB’s Fall Podcast Upfronts last week, 2020 podcast advertising revenue grew to its highest level ever, reaching $842 million, a 19% increase over the previous year. For 2021, Eric John, Vice President of IAB’s Media Center, is expecting that podcast ad spending will top $1 billion for the first time ever, and more

Schools are back in session and retailers couldn’t be happier!  And with “Back to School” comes Back to School shopping. “Word of mouth” was once known as the holy grail of advertising. We are all more likely to consider recommendations from friends and family. That circle has extended to people we don’t know in real

If you own an iPhone, you probably receive the below notification often since the recent update: This change was widely covered in the news as a positive for consumers, so most of us were likely poised to “Ask App Not to Track”: protect your privacy, protect your data. Reports after the launch of iOS14.5, showed

It’s back! The NFL’s exhibition season returns this week with a change. The preseason schedule decreases to three games while the regular season expands to 17 games. Preseason 2021 kicks off with the Steelers and the Cowboys in the Hall of Fame game on August 5th just as the Olympics wind down. Preseason games are

Over the past year, consumer expectations and behaviors have shifted as convenience and accessibility are now critical statuses. Marketers must start responding to engagement faster and must find valuable audiences outside of key areas.  The way to achieve both is by incorporating brands into “micro moments” and adjusting how we measure success. Ecommerce behavior accelerated

On Tuesday, July 20th, the Baltimore Orioles made history with the first all-female MLB Broadcasting team!  While women have been involved in game broadcasts in the past, an all-female broadcast is a milestone in the effort to diversity baseball. The 5 women to make up this broadcast team included: Melanie Newman – play-by-play Sarah Langs