Media Musings

Return of the Summer Blockbuster?

A few years ago, the summer blockbuster was a gimmie. Something that came around every year and we, the consumer, dutifully migrated out of the heat and into full theaters with buckets of popcorn in our laps and three hours to kill. This summer’s lineup has already begun with the premier of Dr. Strange in

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Sports Streaming: Reaching Fans and Consumers in a New Way

People are loyal to their sports teams, and while traditional linear viewing is still the top way to watch sports, watching sports via streaming is on the rise. Impressions are heavily served on Connected TVs, as consumers have “cut the cord”, or never had the cord. According to DoubleVerify, Connected TV’s have become the #1

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Legacy Google Analytics Says “Goodbye”

As of July 1, 2023, Google Analytics will stop counting new hits on properties using Universal Analytics, also known as UA (GA3). Universal Analytics will be replaced by Google Analytics 4, GA4, a cookie-free way of measuring site traffic. “Google Analytics 4 is our next-generation measurement solution, and it’s replacing Universal Analytics. On July 1,

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Keeping Children’s Privacy Safe Online

The 4A’s recently hosted a very interesting and relevant webinar, “What’s coming in 2022 with safety, privacy and COPPA compliance in advertising”. The webinar discussed the future of COPPA safe harbor programs, lessons learned from the FTC recent COPPA enforcement actions and predictions of what’s in store for privacy regulation in 2022. Understanding COPPA The

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Navigating Digital Content & Strategy During Ukraine Unrest

The conflict in Ukraine has impacted the world as well as the media industry.  You can’t go too far in the digital space without running into content surrounding the global unrest.  Images and videos of the war’s violence and human suffering are flooding into the media space. Marketers are concerned about the tone of their

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