Our blog: Media Musings

CTV Catching Up To Linear

Video streaming has been considered the “emerging trend” in media for the last 5 years, but for advertisers in 2024 it is considered a mainstay platform in client’s media strategies. In fact, in many paid media strategies- CTV is the leading channel to grow reach, frequency, and use the power of video to engage their

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Navigating Evolving Landscapes: Strategies for Sustained Growth in Agencies

In the dynamic world of marketing and advertising, agencies face a myriad of challenges and opportunities. From community involvement to adapting to technological shifts, the key to sustained growth lies in embracing change and leveraging emerging trends. Beth & Sam recently attended the 4A’s Decisions 2024 conference in Kansas City, with the theme of Sustained

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Mom Gamers: 3 Approaches to Unlock this Audience

Roughly 45 million, or 87%, of gamers in the United States are moms; an unexpected insight revealed in the 4A’s “Mom’s Got Game” webinar hosted last month. Navigating a landscape as unique as this takes a stockpile of insightful research and strategic tactics to unlock this demographic’s buying power. In this article, we’ll share three

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From the Ballpark to the Bridge: A Tale of Two Baltimore Icons

Baltimore Orioles Opening Day and the Francis Scott Key Bridge might not seem to be connected at first glance, but they share a common thread. Both are significant events in Baltimore’s culture and history, and both bring the community together in their unique ways exemplifying the spirit of Baltimore. Opening Day is a beloved tradition

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American Advertising Awards 2024

It was a night filled with laughter, excitement, and comradery.  The Baltimore advertising community came out in droves with a sold-out crowd for the American Advertising Awards show at the Baltimore Museum of Industry. This year marked a truly extraordinary milestone as Michele Selby, President of Media Works, received the prestigious Lifetime Achievement Award. This

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TV Content Trends of 2023

What did you watch in 2023?  What was your favorite show or most memorable TV event?  Does it line up with the most popular shows and the ones that garnered the most eyeballs?  Check out below to find out! STREAMING As we say in this business, content is king.  Viewers are hungry for new content

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