Media Musings

Future State of The Media Industry

Well, 2022 is upon us and although not much has changed when it comes to working out of our bedrooms, wearing masks, and trying to avoid COVID-19 a lot is changing in the media world.  We have broken down the biggest 6 areas that we think advertisers, brands, agencies, and marketers will need to focus

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The ABCs of OTT

2021 has been a banner year for “Binge Worthy” television viewing. While talking with my friends about some of our favorites, several titles kept popping up:  Bridgerton, Ted Lasso, WandaVision, Mare of Easttown, Season 3 of “You”, the long-awaited return of “Handmaid’s Tale” and of course… Squid Game (my personal favorite!). As far as most

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Black America is Taking Control of their Media Influence

Black people had more than $1.5 trillion dollars in buying power in 2020, and over $1 trillion in viewing power. Black America is taking control of both the economic and media influence they wield and using it to invest in Black experiences, Black communities and Black content. Representation matters – but it’s not ALL that

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Just a Trend or Here to Stay? The Rise of Podcasting

I love podcasts, my roommates love podcasts, my family loves podcasts – everyone I know loves podcasts. I mean how could you not love a good podcast? Whether you are walking your dog at the park or doing your daily commute to work, podcasts offer you a personal experience that allows you to choose a

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2021 Black Friday and Cyber Monday Predictions

 For decades, Black Friday marked the launch of the holiday shopping season, with stores offering 24-hour sales on the hottest items of the year. Only those willing to wait hours in line, sometimes overnight, were able to shop at the discounted prices. Eventually, retailers began bringing these sales online, leading to the creation of Cyber

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The New Name…..Meta!

On October 28th, Facebook announced their name change to Meta. The name change is representative of only the parent company. All of the platforms will continue to keep their original names: Facebook Instagram Whatsapp Oculus Threadsy How are Advertisers Affected? Well, in short, they’re not. Advertisers are not affected because the platform applications and websites

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