Media Musings

What is Clubhouse?

Clubhouse is an iPhone exclusive, invite-only social networking app where users gather in audio chat rooms to discuss various topics. Rooms are created and run by designated moderators who speak and unmute listeners at their discretion. Users can follow other followers or topics. These rooms function as mini, hyper-focused podcasts that cover everything from Netflix

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The Madness of March: How Some Advertisers are Trying to Cash In

A year ago, America was devastated when the 2020 NCAA March Madness Tournament was cancelled, one of the first major events halted by the rapid rise in COVID-19 cases. Now, a year later, March Madness is back. Luckily for the NCAA and its broadcast partners CBS and Turner Sports, the absence of tournament last year

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The Cookie-less Future Won’t Be A Piece of Pie

The fate of cookies was one of the hottest topics at the 4A’s Decision 2021 Conference. Several panels examined the effects on targeting to consumer consent to tech solutions. According to these discussions and a recent announcement from Google, the cookie jar may be empty very soon. What could a cookie-less future look like? In

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Twitch: An Emerging Platform to Reach Young Audiences

Long ago, a sibling or a group of friends might sit in a room watching video games on the big box TV. But now millions of people can do it at a time via Twitch. As streaming content continues to explode, boosted by quarantine, Twitch is emerging as viable channel for advertisers—so much so that

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Blog Series: 4A’s Decision 2021 Conference

On January 25th and 26th, five Media Works team members virtually attended the 4A’s Decisions 2021 conference. We heard from industry leaders such as Bill Koenigsberg from Horizon Media, platforms like TikTok and media companies like EffecTV and CBS. This is the first in a series of blogs that will outline what we learned. There

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