Media Musings

Media Works Approach to Multi-cultural Media Planning

Diversity and inclusion is a key initiative for 2021 for many marketers and platforms. With this commitment, advertisers are focusing on avenues to reach diverse audiences effectively and efficiently. One example from Media Works: A client desired to reach several minority populations beyond general media outlets traditionally used for mass market reach/awareness in Maryland. Media

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OP ED: Can AI Build Effective Creative?

In high school art class, I had a spirited debate with my teacher about Mondrian. For those of you who haven’t had the pleasure of taking in a Mondrian, my least favorite was a canvas with simple squares and lines. “How can you compare this to the ceiling of the Sistine Chapel,” I argued. Then

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The Latest and Greatest from Premiere Media Platforms Highlighted at the NewFronts

The 2021 IAB NewFronts featured several media platforms sharing the virtual stage. Please see below for key learnings from the presentations: Roku: The streaming TV company unveiled its first original programming slate. They also responded to requests for more flexibility, confirming 2-Day cancelation options and unlimited expansion opportunity. FuboTV: The sports-first live TV streaming platform

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The 2021 IAB NewFronts Reveal How Media Innovation Mirrors Current Events & Culture

The 2021 IAB NewFronts kicked-off last Monday. The NewFronts take place every spring, kickstarting discussions around critical media issues and the future of the media industry. Below are key trends and takeaways from last week’s presentations: The buzz word of the week was “incrementality”—presenters touted incremental reach driven by CTV and incrementality in advertising investments

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