Case Study - Paul College Creative Testing

Based on lead volume, ads with text overlay outperformed ads without text overlay. As a result, we concluded that ads featuring text overlay are more effective.

To Use Words, or Not to Use Words

Paul College created two ads. One allowed the image to breathe. The other showcased a headline about the school.

A Quick Glance In Social

Due to the short attention span, and speedy scroll, the words on the image actually helped users identify what the ad was about.


UNH updated their ads to include words on every image and optimized into the better performing concept to drive more leads.

The ad with text was 5% more efficient at driving leads than the add without text.

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