Case Study - Paul College Creative Testing
Based on lead volume, ads with text overlay outperformed ads without text overlay. As a result, we concluded that ads featuring text overlay are more effective.
To Use Words, or Not to Use Words
Paul College created two ads. One allowed the image to breathe. The other showcased a headline about the school.
A Quick Glance In Social
Due to the short attention span, and speedy scroll, the words on the image actually helped users identify what the ad was about.
UNH updated their ads to include words on every image and optimized into the better performing concept to drive more leads.