Case Study - Jiffy Lube Baltimore Co-op
Changing Media Landscape
Media Works has steered through media shifts with Jiffy Lube Baltimore Co-op since 2002.
An Optimized Media Mix
Since 2002, the media mix has gone from offline only to half offline, half digital. Offline media continues to keep Jiffy Lube top of mind while social media highlight Jiffy Lube’s connection to the community. The media mix and content strategy is in constant evolution.
Results
Car counts in Baltimore locations increase year over year.