Media Spotlight: Karin Brown, Digital Media Planner/Buyer

Editor’s note: “Media Spotlight” is an ongoing series where we interview the professionals that make up our growing office. This week, we interviewed Karin Brown. #MWSpotlight

How long have you worked in media/advertising?

For almost 5 years now! I started working for the advertising & sales department for a radio station the week after my college graduation in 2016.

Describe a day in your life at Media Works?

My day at Media Works (aka my one-bedroom apartment) looks a lot different since COVID hit! I start my day by taking my dog for a walk and coming back in to make a cup a coffee. I usually tell Alexa to play my favorite Pandora station while I eat some fruit for breakfast and check my emails. The rest of the day consists of Zoom calls, research and deep diving into campaign performance and analytics.

When you were a kid, what did you want to be when you grew up?

I really wanted to be a fashion designer! For Christmas one year, my parents got me a book called “Barbie Career Girl” that showed Barbie in different career fields. I remember seeing her as a fashion designer and was like “Yup that’s what I want to be!”

Who has been the biggest influence on you in the Media field?

Every person at Media Works has been a huge influence to me! I’m really grateful to work with a team of individuals who have so much knowledge to share and who really love the work that they do.

Name one Medium you use every day that you couldn’t live without.

I love Twitter! It gives me the perfect balance of news/current events and hysterical laughter.

In your opinion, what is the biggest challenge for a Media professional in today’s business environment?

I think the biggest challenge is keeping up with the constant changes across mediums and platforms. Just in the short amount of time that I’ve worked in the industry, things have changed so much – especially in the digital landscape. However, while this is a challenge, it is also what keeps this industry fun! You never stop learning!

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