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Tackling 5 Data Challenges with Nielsen

Nielsen held their recent Consumer 360 virtual event to unveil their rebranding as Nielsen IQ. Nielsen IQ aspires to the below goals: Provide better data visibility Discover innovations and opportunities Deliver the best global picture of diversity and changes among consumers Simplify the complexity of the data for bolder and more confident decision making among …

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Sports in 2020

After months of empty stadiums, sports began to slowly come back with NASCAR and Golf, followed by NHL, MLB, and the NBA. Then the NFL took its turn, seemingly clearing a hurdle as the season opener kicked off in early September. However, the NFL has been faced with several challenges: MNF games have been rescheduled …

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Media Spotlight: Krystal Novaton, SEM/Social Specialist

“Media Spotlight” is an ongoing series where we interview a wide range of professionals that make up our growing office. From traditional media to digital strategists, you’ll gain insight into the experts who make up the Media Works team. This week, we interviewed Krystal Novaton #MWSpotlight How long have you been working in media/ advertising?  …

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Brand Safety: Another Element of Impression Quality

Long ago, digital measurement started with quantity—impressions, visitors, conversions. Next, quality came to the forefront. A click was no longer just a click. That click had to show intent to engage with a brand. Just like all clicks are not created equal, all impressions are not created equal. Imagine your brand buying a billboard standing next to …

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