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Super Bowl LVIII Commercials: Big Names, Bigger Surprises

As Super Bowl LVIII approaches, anticipation builds not just for the game but for the commercials set to air during this globally watched event. This year, viewers can expect an intriguing mix of big names and even bigger surprises. From iconic brands making bold statements to newcomers aiming to leave a lasting impression, the commercial […]

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Press Start: Engaging in the Uncharted Territory of In-Game Advertising

Think about your average week, what do you spend about half a day doing? Could it be reading, working out, or, a personal project? Well, for about 3 billion people; it’s gaming. What was once considered a niche hobby has evolved into a multibillion-dollar industry complete with cultural influence, cyberspaces for socializing, and now, commerce.

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Amazon’s Next Venture: Healthcare

Throughout the last 25 years, we’ve witnessed the creation and adoption of many subscription-based services in the digital arena: digital magazine subscriptions, audio streaming subscriptions and the increasingly popular linear television alternative of OTT subscriptions. Now, the unstoppable conglomerate, Amazon, is paving the way for a new subscription model but, this time, it isn’t entertainment-based.

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Netflix Entering into Live Sports: Golf Tournament ft. Formula 1 & PGA Tour Stars, November 14th

In recent years, Netflix has expanded its catalog of original content to keep up with increasing competition in the streaming world. Some of its most popular programs have been sports documentaries, such as “Quarterback”, “Full Swing”, and “Drive to Survive”. Now the streaming behemoth is capitalizing on this success and expanding into the world of

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