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Counting Cars

There is a general understanding that the end goal for a business is to increase revenue and maximize profits. For each business specifically, the steps in which to gain said profit is the magic formula. For example, a college may want to increase attendance or a clothing store may want to sell more items. Automotive …

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The 2023 IAB Newfronts – Media, Media, Media!

The 2023 IAB Newfronts were held this week in New York City with the opportunity to join in on the excitement through virtual attendance. Media Works took advantage of this thought provoking event, catching up on platform capabilities, new industry trends, and emerging topics. This conference leads into the network upfronts in NYC May 16-19 …

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Preparing for Upcoming Google Audience Changes

The media landscape is constantly changing every single day. Several platforms are having to re-evaluate targeting capabilities, due to the phasing out of third-party cookies and the on-going need to increase user privacy. At the end of 2022, Google announced that by Mid 2023 “similar” audience segments will no longer be supported. So what are …

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The Importance of Psychological Safety in the Workplace

Media Agency work is challenging, inspiring, and always innovative. But how do we foster high accountability while encouraging new ideas? Psychological safety is a newer “buzzword” term in the working world, but providing employees a safe place to learn and grow from mistakes is not. It’s the idea that employers want to create an environment …

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