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DAI: Solving the Riddle of Making Podcasts More Targetable and Trackable

According to IAB’s Fall Podcast Upfronts last week, 2020 podcast advertising revenue grew to its highest level ever, reaching $842 million, a 19% increase over the previous year. For 2021, Eric John, Vice President of IAB’s Media Center, is expecting that podcast ad spending will top $1 billion for the first time ever, and more …

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Social Media Influencers set the trends for Back-To-School

Schools are back in session and retailers couldn’t be happier!  And with “Back to School” comes Back to School shopping. “Word of mouth” was once known as the holy grail of advertising. We are all more likely to consider recommendations from friends and family. That circle has extended to people we don’t know in real …

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Ask App Not To Track” Means You Might Miss Out on A Better Shopping Experience

If you own an iPhone, you probably receive the below notification often since the recent update: This change was widely covered in the news as a positive for consumers, so most of us were likely poised to “Ask App Not to Track”: protect your privacy, protect your data. Reports after the launch of iOS14.5, showed …

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Will the NFL’s 17th Regular Season Game Cash Grab Come Up Short of the Goal Line?

It’s back! The NFL’s exhibition season returns this week with a change. The preseason schedule decreases to three games while the regular season expands to 17 games. Preseason 2021 kicks off with the Steelers and the Cowboys in the Hall of Fame game on August 5th just as the Olympics wind down. Preseason games are …

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Would You Buy a Car Online? The Auto Industry Works to Adjust to Their New Normal

Over the past year, consumer expectations and behaviors have shifted as convenience and accessibility are now critical statuses. Marketers must start responding to engagement faster and must find valuable audiences outside of key areas.  The way to achieve both is by incorporating brands into “micro moments” and adjusting how we measure success. Ecommerce behavior accelerated …

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We Can Do It! First Ever All Female Broadcast Team Brings Baseball to Life for Orioles Fans

On Tuesday, July 20th, the Baltimore Orioles made history with the first all-female MLB Broadcasting team!  While women have been involved in game broadcasts in the past, an all-female broadcast is a milestone in the effort to diversity baseball. The 5 women to make up this broadcast team included: Melanie Newman – play-by-play Sarah Langs …

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Googles Annual Livestream Uncovers Pandemic Aftershocks

Last month Google hosted their annual Marketing Livestream event. This virtual keynote event announced new products and the latest trends and marketing best practices. As the world emerges from the pandemic, Media Works had the opportunity to hear from industry leaders who have transformed their businesses to adapt to the new realities. Key takeaways: Get …

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