To say we were happy to put 2020 in the rearview mirror and begin 2021 with a hope for brighter and healthier days would be an understatement. MAGNA intelligence released their 2021 media spend forecast revealing a positive prediction for the year ahead with estimated investment growth of 4.4%. But which economic indicators from 2020 …
Get out your crystal ball: Here is a 2021 Media Forecast! Read More »
Streaming TV, already a growing medium, accelerated in 2020 with the pandemic. According to a Nielsen Total Audience report from 2020, streaming now accounts for 25% of all television minutes in homes. In the same report, streaming time increased by 60 minutes from Q2 2019 to Q2 2020: An eMarketer Report from April 2020 shows …
Media Works recently pulled together research for a client who asked about advertising wear out. Based on the studies below, there is no magic bullet answer to this question, as there are so many variables—particularly the quality of the creative. The Advertising Research Foundation: Advertising Wear Out There is not only wear out of ads, …
The Many Theories of Marketing Saturation and Fatigue Read More »
December is traditionally one of the Automotive Industry’s best months. However, as with everything else, Dec 2020 brings about some unanswered challenges. Conquering the ramifications to business wrought by COVID-19 Inventory access to vehicles new & pre-owned Stability of the economy & the industry throughout the vaccination process The immediate future of the Auto Industry …
2020 Auto Industry Review: 5 Steps for the Industry to Combat COVID-19 Read More »
Nielsen held their recent Consumer 360 virtual event to unveil their rebranding as Nielsen IQ. Nielsen IQ aspires to the below goals: Provide better data visibility Discover innovations and opportunities Deliver the best global picture of diversity and changes among consumers Simplify the complexity of the data for bolder and more confident decision making among …
After months of empty stadiums, sports began to slowly come back with NASCAR and Golf, followed by NHL, MLB, and the NBA. Then the NFL took its turn, seemingly clearing a hurdle as the season opener kicked off in early September. However, the NFL has been faced with several challenges: MNF games have been rescheduled …
Consumer behavior has changed in 2020, forcing retailers and marketers to adapt to new shopping dynamics. Due to COVID-19 shoppers are changing where they shop, what they are shopping for and how much they are spending at checkout. Below are key trends retailers should focus on this holiday season: Target reported a 19% increase in …
“Media Spotlight” is an ongoing series where we interview a wide range of professionals that make up our growing office. From traditional media to digital strategists, you’ll gain insight into the experts who make up the Media Works team. This week, we interviewed Krystal Novaton #MWSpotlight How long have you been working in media/ advertising? …
Media Spotlight: Krystal Novaton, SEM/Social Specialist Read More »
Long ago, digital measurement started with quantity—impressions, visitors, conversions. Next, quality came to the forefront. A click was no longer just a click. That click had to show intent to engage with a brand. Just like all clicks are not created equal, all impressions are not created equal. Imagine your brand buying a billboard standing next to …
Brand Safety: Another Element of Impression Quality Read More »
This year, Newfront presenters focused on changes and upheaval due to COVID and diversity challenges. Some developments are shaking the industry into dramatic permanent shifts. The other narrative seemed to be who was the biggest and who had the most fresh and intriguing content (perhaps we see this competition every year). Here is a rundown …
