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Media Works Approach to Multi-cultural Media Planning

Diversity and inclusion is a key initiative for 2021 for many marketers and platforms. With this commitment, advertisers are focusing on avenues to reach diverse audiences effectively and efficiently. One example from Media Works: A client desired to reach several minority populations beyond general media outlets traditionally used for mass market reach/awareness in Maryland. Media …

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YouTube Trends: The Pandemic Brought Boomers and Beginner DIYers to the Platform

Whether you are watching a how-to video, a review on the latest tech gadget or a clip from your favorite news outlet – YouTube is likely part a large part of your media consumption. YouTube is the #1 ad-supported platform for reach and watch time and the #1 “most missed” video content if it was …

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Podcast Upfronts: “Quarantine Listening Led to a Content Explosion for Podcasts!”

Last Week, IAB presented the Podcast UpFronts, a three-day virtual event featuring presentations from major podcast networks (Pandora, NPR, and iHeart) and podcast attribution companies (Podsites and AdSwizz). Not surprisingly, podcast listenership grew in 2020, when podcasts were able to provide what movies and TV shows could not; new content. 2020 saw a spike in …

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The Latest and Greatest from Premiere Media Platforms Highlighted at the NewFronts

The 2021 IAB NewFronts featured several media platforms sharing the virtual stage. Please see below for key learnings from the presentations: Roku: The streaming TV company unveiled its first original programming slate. They also responded to requests for more flexibility, confirming 2-Day cancelation options and unlimited expansion opportunity. FuboTV: The sports-first live TV streaming platform …

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The 2021 IAB NewFronts Reveal How Media Innovation Mirrors Current Events & Culture

The 2021 IAB NewFronts kicked-off last Monday. The NewFronts take place every spring, kickstarting discussions around critical media issues and the future of the media industry. Below are key trends and takeaways from last week’s presentations: The buzz word of the week was “incrementality”—presenters touted incremental reach driven by CTV and incrementality in advertising investments …

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Era of Adaptation – Future Forward Strategies For Brands of All Sizes

Nielsen recently released their Annual Marketing Report, and the themes focused on performance-based media and how to measure it. While they mentioned that we are slowly moving forward, we must ask ourselves—are we really? Below are some highlights from the report: Smaller Budgets, More Targeting As budgets shrank in 2020, advertisers chose to tailor their …

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Play Ball: How Budweiser is Bringing The Stadium Experience to Fans Outside the Stadium

After a long Winter, the world is attempting to approach a sense of normalcy. People are itching to get outside. MLB is accommodating to this itch for normalcy by allowing fans to games this year. Allowing fans to come back into stadiums is a positive for the country’s psyche and for in-game advertising. “The idea …

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