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Amazon’s Next Venture: Healthcare

Throughout the last 25 years, we’ve witnessed the creation and adoption of many subscription-based services in the digital arena: digital magazine subscriptions, audio streaming subscriptions and the increasingly popular linear television alternative of OTT subscriptions. Now, the unstoppable conglomerate, Amazon, is paving the way for a new subscription model but, this time, it isn’t entertainment-based. …

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Netflix Entering into Live Sports: Golf Tournament ft. Formula 1 & PGA Tour Stars, November 14th

In recent years, Netflix has expanded its catalog of original content to keep up with increasing competition in the streaming world. Some of its most popular programs have been sports documentaries, such as “Quarterback”, “Full Swing”, and “Drive to Survive”. Now the streaming behemoth is capitalizing on this success and expanding into the world of …

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Data-Driven Decision-Making: Unveiling the Power of Our Dashboard Insights

In today’s fast-paced, data-rich environment, dashboards have become an indispensable tool for organizations across all industries. These dynamic platforms empower the decision-makers to extract meaningful insights from data swiftly and make data-informed decisions. But what is the best way to set up an effective dashboard? In this blog post, we will explore how we at …

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7 Ways a TV Segment Can Effectively Break Through the Clutter

Breaking through the commercial clutter with a TV segment in 2023, will require a combination of creativity, strategic planning, and an understanding of evolving consumer behaviors. Here are seven potential ways a TV segment can effectively break through the clutter: Targeted Advertising: Advancements in data analytics and targeting capabilities, TV segments can be tailored to …

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I’m Not Over Jury Duty & Your Media Planning Shouldn’t Be Either!

Amazon Prime exists somewhere in the top 5 paid streaming services that are currently available to us, with approximately 81% of US internet users between the ages of 18 to 34 having a membership. Personally, I get a lot of valuable streaming hours out of titles available to me on Prime. I’ve loved The Summer …

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