Long ago, digital measurement started with quantity—impressions, visitors, conversions. Next, quality came to the forefront. A click was no longer just a click. That click had to show intent to engage with a brand. Just like all clicks are not created equal, all impressions are not created equal. Imagine your brand buying a billboard standing next to …
Brand Safety: Another Element of Impression Quality Read More »
This year, Newfront presenters focused on changes and upheaval due to COVID and diversity challenges. Some developments are shaking the industry into dramatic permanent shifts. The other narrative seemed to be who was the biggest and who had the most fresh and intriguing content (perhaps we see this competition every year). Here is a rundown …
Given the recent challenges our country is facing, my responsibility, as the head of our agency’s Diversity and Inclusion Committee, means more to me than I ever imagined. It is something I do with pride, not only as an African American woman who has been a part of the movement for as long as I can …
The State of Diversity & Inclusion in 2020 and Beyond Read More »
