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After a long Winter, the world is attempting to approach a sense of normalcy. People are itching to get outside. MLB is accommodating to this itch for normalcy by allowing fans to games this year. Allowing fans to come back into stadiums is a positive for the country’s psyche and for in-game advertising. “The idea …

Play Ball: How Budweiser is Bringing The Stadium Experience to Fans Outside the Stadium Read More »

Clubhouse is an iPhone exclusive, invite-only social networking app where users gather in audio chat rooms to discuss various topics. Rooms are created and run by designated moderators who speak and unmute listeners at their discretion. Users can follow other followers or topics. These rooms function as mini, hyper-focused podcasts that cover everything from Netflix …

What is Clubhouse? Read More »

A year ago, America was devastated when the 2020 NCAA March Madness Tournament was cancelled, one of the first major events halted by the rapid rise in COVID-19 cases. Now, a year later, March Madness is back. Luckily for the NCAA and its broadcast partners CBS and Turner Sports, the absence of tournament last year …

The Madness of March: How Some Advertisers are Trying to Cash In Read More »

The fate of cookies was one of the hottest topics at the 4A’s Decision 2021 Conference. Several panels examined the effects on targeting to consumer consent to tech solutions. According to these discussions and a recent announcement from Google, the cookie jar may be empty very soon. What could a cookie-less future look like? In …

The Cookie-less Future Won’t Be A Piece of Pie Read More »

Long ago, a sibling or a group of friends might sit in a room watching video games on the big box TV. But now millions of people can do it at a time via Twitch. As streaming content continues to explode, boosted by quarantine, Twitch is emerging as viable channel for advertisers—so much so that …

Twitch: An Emerging Platform to Reach Young Audiences Read More »

On January 25th and 26th, five Media Works team members virtually attended the 4A’s Decisions 2021 conference. We heard from industry leaders such as Bill Koenigsberg from Horizon Media, platforms like TikTok and media companies like EffecTV and CBS. This is the first in a series of blogs that will outline what we learned. There …

Blog Series: 4A’s Decision 2021 Conference Read More »

Editor’s note: “Media Spotlight” is an ongoing series where we interview the professionals that make up our growing office. You will gain insight into the experts who make up Media Works team. This week, we interviewed Sam Noel. #MWSpotlight How long have you worked in media/advertising? I have been working in media for a little …

Media Spotlight: Sam Noel, Media Manager Read More »

Last night’s Super Bowl was the first during which Americans were discouraged from hosting large in-home gatherings.  Advertisers showed they were cognizant of the situation with ads that addressed the “new normal,” but there were some surprises. Here were the trends: 2020 Was Actually a Great Year for Some First Time Advertisers Door Dash went …

Super Bowl 55 – Advertising’s New Normal Read More »

Editor’s note: “Media Spotlight” is an ongoing series where we interview the professionals that make up our growing office. This week, we interviewed Courtney Hanson. #MWSpotlight How long have you worked in media/advertising? 15 years Who has been the biggest influence on you in the Media field? I feel fortunate and grateful to have been …

Media Spotlight: Courtney Hanson, VP Read More »

Wake up, brush your teeth, shower, get dressed, hop in the car, tune into the radio, drive to work, work, leave work, hop in the car, tune into the radio, and arrive at home. The pre-pandemic routine. Now it is wake up, maybe brush your teeth, don’t shower, stay in your pajamas, turn on your …

How The Pandemic is Fragmenting The Audio Audience Read More »