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Navigating Evolving Landscapes: Strategies for Sustained Growth in Agencies

In the dynamic world of marketing and advertising, agencies face a myriad of challenges and opportunities. From community involvement to adapting to technological shifts, the key to sustained growth lies in embracing change and leveraging emerging trends. Beth & Sam recently attended the 4A’s Decisions 2024 conference in Kansas City, with the theme of Sustained

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Mom Gamers: 3 Approaches to Unlock this Audience

Roughly 45 million, or 87%, of gamers in the United States are moms; an unexpected insight revealed in the 4A’s “Mom’s Got Game” webinar hosted last month. Navigating a landscape as unique as this takes a stockpile of insightful research and strategic tactics to unlock this demographic’s buying power. In this article, we’ll share three

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From the Ballpark to the Bridge: A Tale of Two Baltimore Icons

Baltimore Orioles Opening Day and the Francis Scott Key Bridge might not seem to be connected at first glance, but they share a common thread. Both are significant events in Baltimore’s culture and history, and both bring the community together in their unique ways exemplifying the spirit of Baltimore. Opening Day is a beloved tradition

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Super Bowl LVIII Commercials: Big Names, Bigger Surprises

As Super Bowl LVIII approaches, anticipation builds not just for the game but for the commercials set to air during this globally watched event. This year, viewers can expect an intriguing mix of big names and even bigger surprises. From iconic brands making bold statements to newcomers aiming to leave a lasting impression, the commercial

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Press Start: Engaging in the Uncharted Territory of In-Game Advertising

Think about your average week, what do you spend about half a day doing? Could it be reading, working out, or, a personal project? Well, for about 3 billion people; it’s gaming. What was once considered a niche hobby has evolved into a multibillion-dollar industry complete with cultural influence, cyberspaces for socializing, and now, commerce.

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