Well, 2022 is upon us and although not much has changed when it comes to working out of our bedrooms, wearing masks, and trying to avoid COVID-19 a lot is changing in the media world. We have broken down the biggest 6 areas that we think advertisers, brands, agencies, and marketers will need to focus …
2021 has been a banner year for “Binge Worthy” television viewing. While talking with my friends about some of our favorites, several titles kept popping up: Bridgerton, Ted Lasso, WandaVision, Mare of Easttown, Season 3 of “You”, the long-awaited return of “Handmaid’s Tale” and of course… Squid Game (my personal favorite!). As far as most …
Black people had more than $1.5 trillion dollars in buying power in 2020, and over $1 trillion in viewing power. Black America is taking control of both the economic and media influence they wield and using it to invest in Black experiences, Black communities and Black content. Representation matters – but it’s not ALL that …
Black America is Taking Control of their Media Influence Read More »
I love podcasts, my roommates love podcasts, my family loves podcasts – everyone I know loves podcasts. I mean how could you not love a good podcast? Whether you are walking your dog at the park or doing your daily commute to work, podcasts offer you a personal experience that allows you to choose a …
Just a Trend or Here to Stay? The Rise of Podcasting Read More »
For decades, Black Friday marked the launch of the holiday shopping season, with stores offering 24-hour sales on the hottest items of the year. Only those willing to wait hours in line, sometimes overnight, were able to shop at the discounted prices. Eventually, retailers began bringing these sales online, leading to the creation of Cyber …
On October 28th, Facebook announced their name change to Meta. The name change is representative of only the parent company. All of the platforms will continue to keep their original names: Facebook Instagram Whatsapp Oculus Threadsy How are Advertisers Affected? Well, in short, they’re not. Advertisers are not affected because the platform applications and websites …
I remember a year ago I went to my sister’s (small) Halloween party, full of young kids who were excited to finally see some of their friends again after not being able to due to COVID-19 restrictions. What is usually a very fun and exciting Halloween party was quite sad and depressing – no trick …
The pandemic has certainly shifted the workforce to a virtual or hybrid environment almost overnight. How we communicate, collaborate, and harmonize has been tested and retested in companies large and small over the past year. We have been pushed to rely on virtual engagement and change our most basic everyday tasks to a virtual format. …
I swore off Stella Artois beer years ago because they ambushed me on YouTube one peaceful Sunday morning while I was trying to relax. Stella took over every pre-roll position, regardless of the content. History has proven the human psyche can’t tolerate repetition. People have developed torture techniques using sonic or physical repetition—even something gentle …
Every year, from September 15th to October 15th, Hispanic Heritage Month is celebrated nationwide in the United States. The reason it takes places during those dates is because it coincides with the independence days of six Latin American countries. This month-long celebration began in 1988 and it has given Americans the opportunity to celebrate the …
Hispanic Heritage Month: A Celebration of Culture, Achievements and Joy. Read More »
