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TV Buying 101

Value of TV Advertising In today’s digital age, TV is sometimes overlooked on media plans due to its indirect attribution. But TV is a visually impactful upper funnel marketing tactic: generating brand awareness and attracting potential consumers– to then move them through the marketing funnel to consideration and/or conversion. Think about your own TV viewing …

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How Today’s CMO is Looking at the Changing Media Landscape

A recent study published by Dentsu took a deep look into the biggest concerns CMO’s are facing in today’s landscape.  Topping the list included talent acquisition, supply chain issues, and the ever-changing marketing environment.  The role of the CMO has become more vital to business metrics and innovation than ever before.  They are seeing increased …

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