I have been working with LinkedIn for over 10 years now mostly in the education vertical. Having worked with this platform for so long, I have seen how LinkedIn has evolved through the years. Not only have their users grown, but so has their offerings for marketers. It has become a must have for most …
The IAB hosted their annual Newfronts which has become one of the most anticipated media events of the year. Media companies boast their upcoming digital offerings and products all trying to surpass the next one. Social Meta and Snapchat were quick to differentiate themselves from the growing CTV trend focusing on their augmented reality and …
A few years ago, the summer blockbuster was a gimmie. Something that came around every year and we, the consumer, dutifully migrated out of the heat and into full theaters with buckets of popcorn in our laps and three hours to kill. This summer’s lineup has already begun with the premier of Dr. Strange in …
People are loyal to their sports teams, and while traditional linear viewing is still the top way to watch sports, watching sports via streaming is on the rise. Impressions are heavily served on Connected TVs, as consumers have “cut the cord”, or never had the cord. According to DoubleVerify, Connected TV’s have become the #1 …
Sports Streaming: Reaching Fans and Consumers in a New Way Read More »
I pay for six video streaming services, and I am not alone according to Nielsen’s most recent State of Play report. Released this month, the report reveals that consumers 35-49 spend the most money among all age segments on streaming services, with 24% paying for five or more. In 2019, only 3% of ALL paid …
Nielsen’s April State of Play Report…..Spoiler Alert: Streaming is Here to Stay Read More »
As of July 1, 2023, Google Analytics will stop counting new hits on properties using Universal Analytics, also known as UA (GA3). Universal Analytics will be replaced by Google Analytics 4, GA4, a cookie-free way of measuring site traffic. “Google Analytics 4 is our next-generation measurement solution, and it’s replacing Universal Analytics. On July 1, …
The 4A’s recently hosted a very interesting and relevant webinar, “What’s coming in 2022 with safety, privacy and COPPA compliance in advertising”. The webinar discussed the future of COPPA safe harbor programs, lessons learned from the FTC recent COPPA enforcement actions and predictions of what’s in store for privacy regulation in 2022. Understanding COPPA The …
The conflict in Ukraine has impacted the world as well as the media industry. You can’t go too far in the digital space without running into content surrounding the global unrest. Images and videos of the war’s violence and human suffering are flooding into the media space. Marketers are concerned about the tone of their …
Navigating Digital Content & Strategy During Ukraine Unrest Read More »
Unless you live under a rock somewhere, you’ve undoubtedly seen the effects the pandemic has had on the current status of work. Both employees and employers have been jostled about, trying to figure out which way is up. The pandemic shutdowns showed us that we can do our work from home, and we can do …
Turning “The Great Resignation” into “The Great Reshuffle” Read More »
The restrictions have been lifted, fans are back in the stands, and announcers are all in person. Are you ready for what 2022 March Madness will look like?? CBS/Turner sure hopes you will bring your attention back to this historically big event. However, with so many disrupters in the world around us, it is hard …
