One of the most common website design practices today is minimalism. Minimalism is defined as a style or technique (as in music, literature, or design) that is characterized by extreme sparseness and simplicity by the Merriam Webster dictionary. Minimalism makes the user experience easy because the user is not bombarded with choices when they reach …
We are all guilty of it. Foregoing phone calls in favor of firing off what feels like hundreds of emails daily. As busy multi-taskers, there are undeniable benefits to email communications during the work-day: They can be easier Save time Allow for the editing of thoughts and information Provide an electronic trail for record keeping …
The 2022 holiday season is in full affect and excitement is at an all-time high; however, this year has a different feel. 2020 was different with the pandemic. But this year brings inflation and so many unknowns. Consumer demand has softened, while there is a surplus on inventory, higher than it has been in previous …
The NFL playoff picture is starting to become clearer as we approach the holiday season! Through 13 weeks, it’s no surprise to see the Eagles, Bills and Chiefs lead the pack, but there are a few teams that have outperformed expectations – Jets, Giants, and Commanders just to name a few. It wouldn’t be an …
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What is Digital Pacing and Stewardship? Digital pacing is the speed at which an ad campaign uses up its predefined number of impressions or spends its predefined budget. The purpose is to ensure delivery and performance goals by the end of the campaign. We like to define it as a way of “staying on track”! …
The Maryland Digital Ad tax, the first in the nation, was struck down in October by an Anne Arundel Court after less than two years of being in practice. The judge sided with Comcast & Verizon in their case, finding that the policy violated the First Amendment, the Internet Tax Freedom Act, and the Dormant …
It’s hard to believe that the pandemic has been going on long enough for us to have real, valuable data on how it has affected the way we work. While the benefits of working remotely can’t be minimized, research from Harvard Business School shows that a majority (63%) of employees would like to come into …
Remember watching last year’s Super Bowl when a certain commercial caught your attention? All you could see was a code bouncing around your screen for a full 60 seconds. Well, this simple commercial crashed Coinbase’s website and is now a tactic being used across the marketing industry. According to QRTiger, from 2018 to 2020, QR …
I recently completed a course provided by the 4A’s about the foundational elements of working in media. Thanks to the Media Works team, my level of being a “fairly recent college graduate” does not make me feel excluded from insights into the media industry. However, I also found a lot of comfort in returning to …
In the world of Human Resources, the idea of giving back has a fancy title: “Corporate Social Responsibility”, but what does that actually mean? And how do you apply it to a Media agency of all places? In a broad sense, corporate social responsibility is a business’s core strategy to give back to the community …
