Throughout the last 25 years, we’ve witnessed the creation and adoption of many subscription-based services in the digital arena: digital magazine subscriptions, audio streaming subscriptions and the increasingly popular linear television alternative of OTT subscriptions. Now, the unstoppable conglomerate, Amazon, is paving the way for a new subscription model but, this time, it isn’t entertainment-based. …
Agency life is crazy… like, straight up bananas. Just when you think you have settled into a rhythm, something happens and you are thrown back onto the rollercoaster. So how do our leaders stop and really listen to employees with all this outside chaos happening? How do you hear voices over static? I think the …
In recent years, Netflix has expanded its catalog of original content to keep up with increasing competition in the streaming world. Some of its most popular programs have been sports documentaries, such as “Quarterback”, “Full Swing”, and “Drive to Survive”. Now the streaming behemoth is capitalizing on this success and expanding into the world of …
Meta has recently rolled out new products and platform updates on Facebook and Instagram. Below is a list of the new products and updates that may impact your current ads or will have an impact on them in the future. Advantage+ Audience Meta rolled out Advantage+ Audience on August 22. This product enables your selected …
When Chiefs Tight End Travis Kelce admitted on his podcast New Heights – which he hosts with his brother, Eagles center Jason Kelce – to a celebrity crush on Taylor Swift, nobody thought it would be the central storyline of the 23-24 NFL season. Even though this episode came out in late July, it wasn’t …
In today’s fast-paced, data-rich environment, dashboards have become an indispensable tool for organizations across all industries. These dynamic platforms empower the decision-makers to extract meaningful insights from data swiftly and make data-informed decisions. But what is the best way to set up an effective dashboard? In this blog post, we will explore how we at …
Data-Driven Decision-Making: Unveiling the Power of Our Dashboard Insights Read More »
Few technologies have had such a universal impact on businesses and AI is poised to follow in the footsteps of its transformative predecessors like the internet and telephones. This innovative force is ready to revolutionize daily operations across all industries. While AI has long been a buzzword, the unveiling of ChatGPT to the public in …
Two months ago, “X” may have just been a letter to you, but now it is associated with something completely different. What was formerly known as Twitter is now X. Why X? According to CBS News, Elon Musk, the current owner, has a history with the letter, dating all the way back to 1999. Musk …
Breaking through the commercial clutter with a TV segment in 2023, will require a combination of creativity, strategic planning, and an understanding of evolving consumer behaviors. Here are seven potential ways a TV segment can effectively break through the clutter: Targeted Advertising: Advancements in data analytics and targeting capabilities, TV segments can be tailored to …
7 Ways a TV Segment Can Effectively Break Through the Clutter Read More »
Amazon Prime exists somewhere in the top 5 paid streaming services that are currently available to us, with approximately 81% of US internet users between the ages of 18 to 34 having a membership. Personally, I get a lot of valuable streaming hours out of titles available to me on Prime. I’ve loved The Summer …
I’m Not Over Jury Duty & Your Media Planning Shouldn’t Be Either! Read More »
