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JOB OPENINGS

Media Works LTD, a highly respected, fast paced, energetic integrated media agency located in Baltimore, MD is looking for a Content Writer to join our team. Our agency thrives off collaboration, communication, and culture. We are dedicated to giving back to our community through Acts of Kindness, building a connected team with social gatherings, and promoting development and growth through educational training and personal enrichment. 
Media Works believes that diversity of skill and background contributes to a strong culture. The agency prides itself on a transparency with clients and its own employees. To protect and enrich culture, Media Works develops employee events and functions of all types, from impromptu agency luncheons to cooking contests or team outings. The agency maintains a commitment to community service, offering several opportunities for employees to get involved, and reserves one work day for community service.
 
MEDIA COORDINATOR

 We are looking for a college graduate with 1-2 years internship experience preferred but would consider the right candidate with communications course work and internships.  

Position Requirements and Responsibilities:

  • Work with creative advertising agencies and media vendors to traffic ad copy
  • Assist media buyers and supervisors with analysis and research
  • Digital campaign pacing across all platforms
  • Traffic out digital creative assets and set up ROI tracking for digital campaigns
  • Tracking network TV air times 
  • Managing print ad copy and communicating with publications to receive proof of run
  • Recording data into media software for post buy analysis
  • General administrative duties

Skills:

  • Microsoft Office
  • Attention to detail
  • Strong math skills
  • Ability to multi-task/time-management skills
  • Ability to communicate both written and verbal with all levels in an organization
INTEGRATED MEDIA PLANNER/BUYER

 Media Works is looking for a motivated Media Planner/Buyer with 2-5 years’ experience. We are highly respected, fast paced, energetic integrated marketing agency located in Baltimore, MD. The agency has been in the business for over 30 years, serving a diverse client list.

Position Summary:

The Integrated Media Buyer/Planner position at Media Works offers a unique opportunity to plan and buy media while learning valuable experience in Account Management. This role is responsible for the strategy research, planning, negotiation, purchase, and placement of all media for existing clients and new business. The position straddles traditional and digital/social planning and buying capabilities. In our highly collaborative environment, this role is also responsible for training and advising media coordinators and working with client teams. This is a full time opportunity based out of Baltimore, but would be able to work remotely.

Position Responsibilities and Requirements:

  • Act as liaison between media vendors, the client, and the agency
  • Meet with traditional and digital media representatives to request and analyze proposals and packages
  • Keep a strong pulse on new and emerging media changes and provide fresh ideas to grow client business
  • Gather, organize, and present competitive industry research and prepare market analysis
  • Work with Account Managers and Senior Buyers to determine the best use of multi-platform media mix including traditional, digital, and social outlets to best meet client goals and objectives
  • Participate in client meetings for media plan presentation and strategizing sessions
  • Maintain positive relationships with our clients
  • Basic knowledge and understanding of TV, Print, Radio, OTT, Digital, Social Media (Facebook, Instagram, Pintrest, Twitter, TikTok, LinkedIn)
  • Strategically build audiences in social platforms
  • Understand rating estimates (TV & Radio) as well as digital performance metrics/ KPI measurements
  • Avails media and negotiates best rates, CPM’s, CPP’s, special time parameters, value-added sponsorships, and promotions, bonus impressions, e-newsletters, etc.
  • Build Radio and TV schedules, compile digital media into digital planning document
  • Create insertion orders and book media
  • Media execution project management, including asset tracking/trafficking, process control/adherence, and QC monitoring
  • Process changes on media buys and confirmation paperwork
  • Analyze post buys and work with stations to make up under delivery weight or impressions
  • Pace digital media
  • Work collaboratively with team members to develop monthly performance reports, make ongoing performance optimization, strategy improvement, and best practice recommendations
  • Resolve billing discrepancies
  • Support a learning culture by training media coordinators and interns at the agency
  • Interest, passion and excitement for the media industry, that fosters new ideas and media strategy.

Skills:

  • Microsoft Word, Excel, and Power Point 
  • Proficient with reporting and analytics tools
  • Public speaking and presentation experience
  • Attention to detail
  • Ability to multi-task/time management skills
  • Ability to communicate both written and verbal with all levels in an organization

DIGITAL MARKETING ANALYST

We are looking for a Digital Marketing Analyst with 3-5 years’ experience.  

Function: 

This role will work across all agency account teams and members to review campaign data and provide analytical expertise. They will be a story-teller with data, helping account teams communicate to their clients what the data means for their business.

Position Requirements/Responsibilities

  • Review and understand all data points (client data, campaign data, platform data, etc.) and apply analytical skills to interpret results.
  • Work across a variety of account teams to provide reporting & analytics solutions.
  • Create and maintain reporting templates via agency dashboard, including QA of data streams.
  • Collaborate with account teams to provide campaign strategies, optimizations, and recommendations across varied media types.
  • Keep up with Google Analytics updates and implement new offerings available across client GA accounts.
  • Create and execute new reporting & analytics processes for the agency.
  • Research and recommend new ad tech as needed.
  • Stay up to date on industry trends to help educate clients and create thought leadership pieces.
  • Ability to setup client tracking via Google Tag Manager, Google Analytics, and general site tagging

Qualifications (Required):

  • 3-5+ years experience in an analytics and/or marketing intelligence role
  • Experience creating marketing dashboards and integrating data in a data visualization tool, such as Datorama
  • Demonstrated success in analytical thinking and data story-telling
  • Ability to manage complex data sets
  • Knowledge of paid media channels, KPIs and measurement strategies
  • Strong written & spoken communication skills across internal teams and clients
  • Experience working with Google Analytics, Google Tag Manager, event tracking
  • Bachelor’s degree, preferred area of study: advertising, marketing intelligence, marketing analytics, computer science
  • Ability to understand cross-platforms paid media campaigns
  • Advanced Excel skills

Preferred:

  • Experience in Datorama
  • Agency Experience

DIGITAL MARKETING SPECIALIST – PAID SEARCH (OPEN TO REMOTE)

Media Works is looking for a motivated Search Engine Marketing Planner/Buyer with 2-5 years’ experience. We are a highly respected, fast paced, energetic integrated marketing agency located in Baltimore, MD. The agency has been in the business for over 30 years, serving a diverse client list. This is a full-time opportunity based out of Baltimore, but would be able to work remotely.

Position Summary: 

This position will work collaboratively with out digital team and lead the challenge to increase site visibility, click through rates, and conversion rates for Media Works client. The position is data driven and is responsible for producing strategic recommendations and optimizations to the client.

 Position Requirements/Responsibilities:

  • Manage SEM Digital Coordinator with implementation of SEM plans and pacing
  • Develop and implement strategy for paid Search, Display, and Video campaigns based on client goals
  • Perform weekly diagnostic to ensure data is complete and accurate.
  • Nurture professional development of SEM coordinator
  • Manage 3rd party vendor/platform relationships (RFP, Rep Meetings, Negotiation) pertaining to Google and Bing product offerings and tracking tools and technology
  • Assist Datorama Manager with report building for SEM portions of campaigns
  • Develop insights and optimizations for reports and campaigns for paid Google and Bing campaigns and share with Account Manager
  • Work with Media Works Tech to implement tagging strategy and ongoing QA
  • Manage QA process post launch and throughout campaign
  • Work with SEM Digital Coordinator to contributed SEM portions for digital planning sheet and flowcharts
  • Review and approve all campaign process documents developed by SEM Digital Coordinator
  • Manage and train SEM Digital Coordinator across all deadlines and processes
  • Remain connected to Google to keep clients aware of Google product developments and trends
  • Oversee necessary ad copy writing as requested by clients

 Skills:

  • Certifications: Google Ads, Google Analytics 
  • Proficient with reporting and analytics tools
  • Datorama experience a plus 
  • Public speaking and presentation experience
  • Attention to detail
  • Ability to multi-task/time management skills
  • Ability to communicate both written and verbal with all levels in an organization
Billing coordinator
 

We are looking for a Billing Coordinator to manage billing reconciliation and work with agency account teams.

 

Essential Duties and Responsibilities

  • Review billing procedures and processes on accounts
  • Annual reconciliation of total client accounts
  • Working with billing coordinator to meet deadlines of reconciliation and ensure all invoices are in house
  • Communicate openly with account teams on status of invoice packets
  • Communicate with client account payable partners, and media financial teams to discuss discrepancies

Experience, Education and Skills:

  • Ability to prioritize and handle multiple tasks in a fast-paced work environment 
  • Experience with Microsoft Office Tools with proficiency in Microsoft Excel
  • Excellent written and verbal communication skills
  • Ability to work independently and on a team
  • Strong attention to detail and simple math skills
  • Associates degree preferred
 
 

Employees are offered a competitive benefits package including a fully paid health insurance premium.

Media Works is an Equal Opportunity Employer. Qualified applicants, please send resume and cover letter to careers@medialtd.com

 

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