Media Musings

The Evolution of the LinkedIn Platform

I have been working with LinkedIn for over 10 years now mostly in the education vertical.  Having worked with this platform for so long, I have seen how LinkedIn has evolved through the years.  Not only have their users grown, but so has their offerings for marketers.  It has become a must have for most

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Newfronts 2022: CTV & Social Take the Stage

The IAB hosted their annual Newfronts which has become one of the most anticipated media events of the year.  Media companies boast their upcoming digital offerings and products all trying to surpass the next one. Social Meta and Snapchat were quick to differentiate themselves from the growing CTV trend focusing on their augmented reality and

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Return of the Summer Blockbuster?

A few years ago, the summer blockbuster was a gimmie. Something that came around every year and we, the consumer, dutifully migrated out of the heat and into full theaters with buckets of popcorn in our laps and three hours to kill. This summer’s lineup has already begun with the premier of Dr. Strange in

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Sports Streaming: Reaching Fans and Consumers in a New Way

People are loyal to their sports teams, and while traditional linear viewing is still the top way to watch sports, watching sports via streaming is on the rise. Impressions are heavily served on Connected TVs, as consumers have “cut the cord”, or never had the cord. According to DoubleVerify, Connected TV’s have become the #1

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Legacy Google Analytics Says “Goodbye”

As of July 1, 2023, Google Analytics will stop counting new hits on properties using Universal Analytics, also known as UA (GA3). Universal Analytics will be replaced by Google Analytics 4, GA4, a cookie-free way of measuring site traffic. “Google Analytics 4 is our next-generation measurement solution, and it’s replacing Universal Analytics. On July 1,

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