Twitter is a platform that allows people to discover new information, news, and events. Whether you’re an agency or a business looking to connect with your target audience, Twitter is where a lot of content lives. Such as, breaking news, sports, entertainment, technology, cultural movements and more. Our agency is starting to utilize Twitter across

Put a finger down if you’ve ever been scrolling through TikTok and were tricked into watching an in-feed sponsored ad that appeared to be a “regular” TikTok. If you put a finger down or know the reference to that trend, then you are likely an avid TikTok watcher. Launched in 2016 and originally named Musical.ly,

A recent study published by Dentsu took a deep look into the biggest concerns CMO’s are facing in today’s landscape.  Topping the list included talent acquisition, supply chain issues, and the ever-changing marketing environment.  The role of the CMO has become more vital to business metrics and innovation than ever before.  They are seeing increased

SEM is an ongoing strategy to drive qualified customers to a conversion and ultimately drive business results. Utilize these best practices in SEM to maximize the bottom line of your paid search campaigns. Deliver Value Across the Decision Journey There are five major stages of a consumers purchase intent, all of which need to be

My name is Grayson Senner and I’m Media Works’ newest Digital Buyer! After working on the client side of Advertising for two years, the transition to the agency side seemed like it would be a difficult transition. But I quickly realized that my experience on both sides of the client-agency relationship has helped me to

The television world has been evolving at warp speed over the past few years and with change comes shift in viewing behavior and video consumption measurement. Media Works as an agency continues to keep a pulse on the streaming evolution to understand just how big of an impact video streaming has on the US population.