Media Musings

Super Bowl 2023 Ad Recap

As expected from the ads last night, celebrities and humor continued to play a big part in the content of ads with a long list of actors, musicians and athletes, often multiple celebs in an ad. There were several instances of co-branding this year: GM partnering with Netflix, Michelob Ultra partnering with Instacart and Netflix,

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Super Bowl LVII – A Super-Bowl of “Firsts”

One thing is for certain – no matter who wins Super Bowl LVIII it will be a super bowl to remember!  Lots of “Firsts” in this super bowl both on and off the field. Let’s start with those “On-the-field” firsts that are going to make history this upcoming Sunday. Super Bowl LVII has been coined

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Why Gen Z Can’t Get Enough of Snapchat

Snapchat has been a mainstay in the social media landscape for nearly a decade and continues to grow in popularity. With over 363 million daily users as of December 2022, Snapchat is one of the largest social media platforms and may be a key tactic in your media mix. Younger generations can’t get enough of

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The Evolution of Social Media

Every day, social media and digital technology are evolving.  How the digital space interacts with our everyday life has become almost synonymous.  Have you ever left your house without your smartphone and turned back because it was THAT important.  Nowadays, you can do everything by digital technology such as: Talk to people Catch up on

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Minimalists Website Design vs. SEO

One of the most common website design practices today is minimalism. Minimalism is defined as a style or technique (as in music, literature, or design) that is characterized by extreme sparseness and simplicity by the Merriam Webster dictionary. Minimalism makes the user experience easy because the user is not bombarded with choices when they reach

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