Media Musings

X’s and Oh What Is Happening?!

Two months ago, “X” may have just been a letter to you, but now it is associated with something completely different. What was formerly known as Twitter is now X. Why X? According to CBS News, Elon Musk, the current owner, has a history with the letter, dating all the way back to 1999. Musk

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7 Ways a TV Segment Can Effectively Break Through the Clutter

Breaking through the commercial clutter with a TV segment in 2023, will require a combination of creativity, strategic planning, and an understanding of evolving consumer behaviors. Here are seven potential ways a TV segment can effectively break through the clutter: Targeted Advertising: Advancements in data analytics and targeting capabilities, TV segments can be tailored to

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Positive Psychology in the Workplace

Recently, I had the opportunity to sit on a presentation from the 4A’s that revolved around the idea of Positive Psychology in the workplace. The premise of positive psychology is learning the individuals’ positive behaviors and strengths and using them to promote wellbeing and overall happiness (in our case, in the workplace). POSITIVITY But what

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The Orioles’ 2023 Season: Celebrating the Success of the Baby Birds

The Baltimore Orioles’ 2023 season has been nothing short of remarkable, with the team’s young prospects, affectionately known as the “Baby Birds,” making a significant impact on the field. In this blog, we will delve into the team’s journey, highlighting the success stories and key moments that have defined their season so far. The Rise

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The Importance of Media Measurement Training

The media industry is changing and evolving at record speeds and the consumer is leading this charge.  They are deciding where, when, and how they want to view content.  The issue for media planners and buyers is how technology partners are keeping up on the measurement side thus helping to create currency-based impressions. The Nielsen

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