Media Musings

Legacy Google Analytics Says “Goodbye”

As of July 1, 2023, Google Analytics will stop counting new hits on properties using Universal Analytics, also known as UA (GA3). Universal Analytics will be replaced by Google Analytics 4, GA4, a cookie-free way of measuring site traffic. “Google Analytics 4 is our next-generation measurement solution, and it’s replacing Universal Analytics. On July 1,

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Keeping Children’s Privacy Safe Online

The 4A’s recently hosted a very interesting and relevant webinar, “What’s coming in 2022 with safety, privacy and COPPA compliance in advertising”. The webinar discussed the future of COPPA safe harbor programs, lessons learned from the FTC recent COPPA enforcement actions and predictions of what’s in store for privacy regulation in 2022. Understanding COPPA The

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Navigating Digital Content & Strategy During Ukraine Unrest

The conflict in Ukraine has impacted the world as well as the media industry.  You can’t go too far in the digital space without running into content surrounding the global unrest.  Images and videos of the war’s violence and human suffering are flooding into the media space. Marketers are concerned about the tone of their

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March Madness 2022: What to Expect

The restrictions have been lifted, fans are back in the stands, and announcers are all in person.  Are you ready for what 2022 March Madness will look like?? CBS/Turner sure hopes you will bring your attention back to this historically big event.  However, with so many disrupters in the world around us, it is hard

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