Media Musings

Transitioning from Client-Side to Agency-Side

My name is Grayson Senner and I’m Media Works’ newest Digital Buyer! After working on the client side of Advertising for two years, the transition to the agency side seemed like it would be a difficult transition. But I quickly realized that my experience on both sides of the client-agency relationship has helped me to

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The Modern-Day State of Streaming

The television world has been evolving at warp speed over the past few years and with change comes shift in viewing behavior and video consumption measurement. Media Works as an agency continues to keep a pulse on the streaming evolution to understand just how big of an impact video streaming has on the US population.

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The Evolution of the LinkedIn Platform

I have been working with LinkedIn for over 10 years now mostly in the education vertical.  Having worked with this platform for so long, I have seen how LinkedIn has evolved through the years.  Not only have their users grown, but so has their offerings for marketers.  It has become a must have for most

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Newfronts 2022: CTV & Social Take the Stage

The IAB hosted their annual Newfronts which has become one of the most anticipated media events of the year.  Media companies boast their upcoming digital offerings and products all trying to surpass the next one. Social Meta and Snapchat were quick to differentiate themselves from the growing CTV trend focusing on their augmented reality and

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Return of the Summer Blockbuster?

A few years ago, the summer blockbuster was a gimmie. Something that came around every year and we, the consumer, dutifully migrated out of the heat and into full theaters with buckets of popcorn in our laps and three hours to kill. This summer’s lineup has already begun with the premier of Dr. Strange in

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Sports Streaming: Reaching Fans and Consumers in a New Way

People are loyal to their sports teams, and while traditional linear viewing is still the top way to watch sports, watching sports via streaming is on the rise. Impressions are heavily served on Connected TVs, as consumers have “cut the cord”, or never had the cord. According to DoubleVerify, Connected TV’s have become the #1

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