Media Musings

Press Start: Engaging in the Uncharted Territory of In-Game Advertising

Think about your average week, what do you spend about half a day doing? Could it be reading, working out, or, a personal project? Well, for about 3 billion people; it’s gaming. What was once considered a niche hobby has evolved into a multibillion-dollar industry complete with cultural influence, cyberspaces for socializing, and now, commerce.

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Prime Video Rolls Out Advertising

If you’re a Prime member, check your e-mail. Amazon sent out a notice to its Prime customers that as of 1/29/24, Prime Video will now have ads. This will include the MGM catalog of content that Amazon owns, as well as all original Amazon programming (Marvelous Mrs. Mazel, The Summer I Turned Pretty, Daisy Jones

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What Does LinkedIn Have in Store for 2024?

LinkedIn continues to improve offerings to advertisers whether it is access to betas, new creative formats, or enhancements to current products. Below are some updates and opportunities for the beginning of 2024. Connected TV Available to all managed accounts. Used for Brand Awareness objective only on the LinkedIn Ad Network. Run on Connected TV in

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A Projection on 2024 Media Inflation

We all consume media every day in many aspects of our lives. And just as we encounter real world situations in our own day to day, media is also impacted by those same influences. For example, think about the Summer Olympics coming up in a few months. Media schedules change to accommodate this big event.

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Playoffs on Peacock

If you were watching the Miami vs. Buffalo game last night on NBC, not only were you being swamped with Summer 2024 Olympics promotional ads (in January), you were being told that one of the 2024 Wildcard NFL Playoff games was being moved to Peacock exclusively.  That’s right, for the first time, an NFL playoff

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Amazon’s Next Venture: Healthcare

Throughout the last 25 years, we’ve witnessed the creation and adoption of many subscription-based services in the digital arena: digital magazine subscriptions, audio streaming subscriptions and the increasingly popular linear television alternative of OTT subscriptions. Now, the unstoppable conglomerate, Amazon, is paving the way for a new subscription model but, this time, it isn’t entertainment-based.

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