Media Musings

The Podcast Evolution, A Win for Creators and Advertisers

For many content creators in the beginning, podcasting was a hobby; or a loss leader product much like the Costco $1.50 hot dog and soda. Something to get new listeners in the door in order expose them to other monetized products those creators offered. Over the last 20 years the medium has drastically and steadily

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TV Buying 101

Value of TV Advertising In today’s digital age, TV is sometimes overlooked on media plans due to its indirect attribution. But TV is a visually impactful upper funnel marketing tactic: generating brand awareness and attracting potential consumers– to then move them through the marketing funnel to consideration and/or conversion. Think about your own TV viewing

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Strategic Thinking Around Twitter

Twitter is a platform that allows people to discover new information, news, and events. Whether you’re an agency or a business looking to connect with your target audience, Twitter is where a lot of content lives. Such as, breaking news, sports, entertainment, technology, cultural movements and more. Our agency is starting to utilize Twitter across

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TikTok Best Practices

Put a finger down if you’ve ever been scrolling through TikTok and were tricked into watching an in-feed sponsored ad that appeared to be a “regular” TikTok. If you put a finger down or know the reference to that trend, then you are likely an avid TikTok watcher. Launched in 2016 and originally named Musical.ly,

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How Today’s CMO is Looking at the Changing Media Landscape

A recent study published by Dentsu took a deep look into the biggest concerns CMO’s are facing in today’s landscape.  Topping the list included talent acquisition, supply chain issues, and the ever-changing marketing environment.  The role of the CMO has become more vital to business metrics and innovation than ever before.  They are seeing increased

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SEM Best Practices for Growth Marketers

SEM is an ongoing strategy to drive qualified customers to a conversion and ultimately drive business results. Utilize these best practices in SEM to maximize the bottom line of your paid search campaigns. Deliver Value Across the Decision Journey There are five major stages of a consumers purchase intent, all of which need to be

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