Media Musings
Solving the Streaming TV Measurement Riddle
Streaming TV, already a growing medium, accelerated in 2020 with the pandemic. According to a Nielsen Total Audience report from 2020, streaming now accounts for 25% of all television minutes in homes. In the same report, streaming time increased by 60 minutes from Q2 2019 to Q2 2020: An eMarketer Report from April 2020 shows
The Many Theories of Marketing Saturation and Fatigue
Media Works recently pulled together research for a client who asked about advertising wear out. Based on the studies below, there is no magic bullet answer to this question, as there are so many variables—particularly the quality of the creative. The Advertising Research Foundation: Advertising Wear Out There is not only wear out of ads,
2020 Auto Industry Review: 5 Steps for the Industry to Combat COVID-19
December is traditionally one of the Automotive Industry’s best months. However, as with everything else, Dec 2020 brings about some unanswered challenges. Conquering the ramifications to business wrought by COVID-19 Inventory access to vehicles new & pre-owned Stability of the economy & the industry throughout the vaccination process The immediate future of the Auto Industry
Tackling 5 Data Challenges with Nielsen
Nielsen held their recent Consumer 360 virtual event to unveil their rebranding as Nielsen IQ. Nielsen IQ aspires to the below goals: Provide better data visibility Discover innovations and opportunities Deliver the best global picture of diversity and changes among consumers Simplify the complexity of the data for bolder and more confident decision making among
Sports in 2020
After months of empty stadiums, sports began to slowly come back with NASCAR and Golf, followed by NHL, MLB, and the NBA. Then the NFL took its turn, seemingly clearing a hurdle as the season opener kicked off in early September. However, the NFL has been faced with several challenges: MNF games have been rescheduled
COVID-19 Shopping Trends
Consumer behavior has changed in 2020, forcing retailers and marketers to adapt to new shopping dynamics. Due to COVID-19 shoppers are changing where they shop, what they are shopping for and how much they are spending at checkout. Below are key trends retailers should focus on this holiday season: Target reported a 19% increase in