The 2021 IAB NewFronts kicked-off last Monday. The NewFronts take place every spring, kickstarting discussions around critical media issues and the future of the media industry. Below are key trends and takeaways from last week’s presentations: The buzz word of the week was “incrementality”—presenters touted incremental reach driven by CTV and incrementality in advertising investments

Long ago, Google offered simple elements within their platform: search only, desktop only, limited targeting, and few ad “products”. Since then, Google has evolved into a more robust tool boasting several ad formats and creative ways to target consumers across multiple devices. This kind of innovation can be overwhelming, so here are a few best

Nielsen recently released their Annual Marketing Report, and the themes focused on performance-based media and how to measure it. While they mentioned that we are slowly moving forward, we must ask ourselves—are we really? Below are some highlights from the report: Smaller Budgets, More Targeting As budgets shrank in 2020, advertisers chose to tailor their

The world’s most valuable retailer increased its portfolio yet again becoming the first exclusive streaming partner with the NFL. The 11-year $1 billion contract will make Amazon Prime Video the official home of Thursday Night Football beginning in 2023. This new deal shines a light on the changing TV viewing habits over the last 10

After a long Winter, the world is attempting to approach a sense of normalcy. People are itching to get outside. MLB is accommodating to this itch for normalcy by allowing fans to games this year. Allowing fans to come back into stadiums is a positive for the country’s psyche and for in-game advertising. “The idea