Media Musings

Hispanic Heritage Month: A Celebration of Culture, Achievements and Joy.

Every year, from September 15th to October 15th, Hispanic Heritage Month is celebrated nationwide in the United States. The reason it takes places during those dates is because it coincides with the independence days of six Latin American countries. This month-long celebration began in 1988 and it has given Americans the opportunity to celebrate the

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3 Facebook Strategies to Drive Better ROI and Direct Response

According to 2021 Statista report, individuals 16-64 years old engage with social media for an average of 145 minutes a day. Facebook is still king, with an average usage of 2+ hours daily. ROI through direct response is of paramount importance to brands. How is Facebook addressing these needs? They are making more options available

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Social Media Influencers set the trends for Back-To-School

Schools are back in session and retailers couldn’t be happier!  And with “Back to School” comes Back to School shopping. “Word of mouth” was once known as the holy grail of advertising. We are all more likely to consider recommendations from friends and family. That circle has extended to people we don’t know in real

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