Last month Google hosted their annual Marketing Livestream event. This virtual keynote event announced new products and the latest trends and marketing best practices. As the world emerges from the pandemic, Media Works had the opportunity to hear from industry leaders who have transformed their businesses to adapt to the new realities. Key takeaways: Get

Diversity and inclusion is a key initiative for 2021 for many marketers and platforms. With this commitment, advertisers are focusing on avenues to reach diverse audiences effectively and efficiently. One example from Media Works: A client desired to reach several minority populations beyond general media outlets traditionally used for mass market reach/awareness in Maryland. Media

In high school art class, I had a spirited debate with my teacher about Mondrian. For those of you who haven’t had the pleasure of taking in a Mondrian, my least favorite was a canvas with simple squares and lines. “How can you compare this to the ceiling of the Sistine Chapel,” I argued. Then

Whether you are watching a how-to video, a review on the latest tech gadget or a clip from your favorite news outlet – YouTube is likely part a large part of your media consumption. YouTube is the #1 ad-supported platform for reach and watch time and the #1 “most missed” video content if it was

Last Week, IAB presented the Podcast UpFronts, a three-day virtual event featuring presentations from major podcast networks (Pandora, NPR, and iHeart) and podcast attribution companies (Podsites and AdSwizz). Not surprisingly, podcast listenership grew in 2020, when podcasts were able to provide what movies and TV shows could not; new content. 2020 saw a spike in

The 2021 IAB NewFronts featured several media platforms sharing the virtual stage. Please see below for key learnings from the presentations: Roku: The streaming TV company unveiled its first original programming slate. They also responded to requests for more flexibility, confirming 2-Day cancelation options and unlimited expansion opportunity. FuboTV: The sports-first live TV streaming platform