Media Musings

Super Bowl LVI Weekend Is Here – So Much More Than Football

Do you watch the Super Bowl for the football game, halftime show or the advertisements? If you’re like me, you pay more attention to the advertising strategies than the actual game. It won’t just be about the action on the field Sunday as the Bengals and Rams face off, the advertisers have a showdown during

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The Winter Olympics is here!

The 2022 Winter Olympics are here, and tonight’s opening ceremonies will kick-off 19 days of competition across 15 sports.  Almost 3,000 athletes from 90 countries will walk into “The Nest” tonight in Beijing with one goal in mind – a gold medal. For the next 19 days our country will come together in support of

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Mental Health Strategies in the Work Place

We all feel the “drag” of the COVID-19 pandemic.  The disruption in our normal routines, vacations, and family gatherings.  The impact of physical distancing, stay-at-home orders, and mask mandates take a huge toll on our overall mental health and outlook.  Organizations can explore strategies and initiatives to support mental wellness in the workplace.  We can

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Future State of The Media Industry

Well, 2022 is upon us and although not much has changed when it comes to working out of our bedrooms, wearing masks, and trying to avoid COVID-19 a lot is changing in the media world.  We have broken down the biggest 6 areas that we think advertisers, brands, agencies, and marketers will need to focus

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The ABCs of OTT

2021 has been a banner year for “Binge Worthy” television viewing. While talking with my friends about some of our favorites, several titles kept popping up:  Bridgerton, Ted Lasso, WandaVision, Mare of Easttown, Season 3 of “You”, the long-awaited return of “Handmaid’s Tale” and of course… Squid Game (my personal favorite!). As far as most

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Black America is Taking Control of their Media Influence

Black people had more than $1.5 trillion dollars in buying power in 2020, and over $1 trillion in viewing power. Black America is taking control of both the economic and media influence they wield and using it to invest in Black experiences, Black communities and Black content. Representation matters – but it’s not ALL that

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