Media Musings

Navigating Digital Content & Strategy During Ukraine Unrest

The conflict in Ukraine has impacted the world as well as the media industry.  You can’t go too far in the digital space without running into content surrounding the global unrest.  Images and videos of the war’s violence and human suffering are flooding into the media space. Marketers are concerned about the tone of their

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March Madness 2022: What to Expect

The restrictions have been lifted, fans are back in the stands, and announcers are all in person.  Are you ready for what 2022 March Madness will look like?? CBS/Turner sure hopes you will bring your attention back to this historically big event.  However, with so many disrupters in the world around us, it is hard

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How Fans Are Changing the Game

It’s been two years since the world “shut down” due to Covid-19, and to say that things have changed is a huge understatement. I still remember that week in early March 2020 like it was yesterday. I grew up a huge college basketball fan and we were approaching one of my favorite times of the

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Celebrating Black History Month: Prominent Figures in Advertising

In celebration of Black History Month, Media Works is highlighting prominent figures in the advertising world. We choose to feature Cathy Hughes, Roy Eaton & Caroline Jones for their great achievements in the world of advertising. Learn more about each of them below. Cathy Hughes is the founder and chairperson of Urban One, the largest

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Another Super Bowl Commercial Recap

The Super Bowl is possibly the only night of the year where commercials aren’t seen as an interruption but rather as entertainment.  And last night was no exception if you consider the number of celebrities in last night’s ads, often multiple celebrities in one ad and a lot of humor. There is no lack of

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