There is a general understanding that the end goal for a business is to increase revenue and maximize profits. For each business specifically, the steps in which to gain said profit is the magic formula. For example, a college may want to increase attendance or a clothing store may want to sell more items. Automotive

“I’m not sure how you feel about this idea, but I’m strongly recommending TikTok for this plan” – almost every account manager presenting to their clients these days. TikTok has been a touchy subject over the past few years, especially when recommending it to clients. There are so many pros and cons to the platform,

The 2023 IAB Newfronts were held this week in New York City with the opportunity to join in on the excitement through virtual attendance. Media Works took advantage of this thought provoking event, catching up on platform capabilities, new industry trends, and emerging topics. This conference leads into the network upfronts in NYC May 16-19

One of our favorite parts of the media business is keeping up with the new trends in advertising. Programmatic out of home is one of the newest developments that combines the efficiency and targeting of digital with the scale and reach of out of home. What is programmatic out of home? It is the automated

Netflix catapulted its way into our homes over a decade ago, and its binge-worthy scripted hits such as “Orange is the New Black” and “House of Cards” had viewers not only captivated but disrupted linear TV viewership forever. Users felt liberated by this on-demand, binge model, and the industry caught on. It seemed the days

The media landscape is constantly changing every single day. Several platforms are having to re-evaluate targeting capabilities, due to the phasing out of third-party cookies and the on-going need to increase user privacy. At the end of 2022, Google announced that by Mid 2023 “similar” audience segments will no longer be supported. So what are