Media Musings

Turn Up the Volume: The Latest Trends Shaping Audio in 2024!

Audio consumption continues to dominate the American media landscape, with significant shifts observed in 2024, making it a booming year for audio! Nielsen’s latest report, “The Record,” reveals that Americans are still head over heels for their favorite sounds. Let’s dive into the key trends that are shaking up the airwaves. Radio’s Unwavering Dominance Radio

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An Uncertain End to 2024 and How to Re-Evaluate Your Media

The second half of 2024 is certainly culminating into an intersection of several key events and situations that could affect media plans.  Mid-year is a great time to regroup with your clients and review any external and internal circumstances.  These changes could come in many forms such as creative, flighting, platforms, or spending.  Below is

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Unlocking the Future: How Generative AI is Transforming Marketing Teams

It’s no longer a question of if brands will use generative AI across all aspects of their campaigns, from copy to creative to site experience, but when. Generative AI is already here to revolutionize the way marketing teams operate, offering a variety of benefits that will ultimately enhance outputs and drive better results. Although I

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CTV Catching Up To Linear

Video streaming has been considered the “emerging trend” in media for the last 5 years, but for advertisers in 2024 it is considered a mainstay platform in client’s media strategies. In fact, in many paid media strategies- CTV is the leading channel to grow reach, frequency, and use the power of video to engage their

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Navigating Evolving Landscapes: Strategies for Sustained Growth in Agencies

In the dynamic world of marketing and advertising, agencies face a myriad of challenges and opportunities. From community involvement to adapting to technological shifts, the key to sustained growth lies in embracing change and leveraging emerging trends. Beth & Sam recently attended the 4A’s Decisions 2024 conference in Kansas City, with the theme of Sustained

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Mom Gamers: 3 Approaches to Unlock this Audience

Roughly 45 million, or 87%, of gamers in the United States are moms; an unexpected insight revealed in the 4A’s “Mom’s Got Game” webinar hosted last month. Navigating a landscape as unique as this takes a stockpile of insightful research and strategic tactics to unlock this demographic’s buying power. In this article, we’ll share three

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