June 2024

Harnessing the Power of Pinterest to Reach Gen Z

In the ever-evolving landscape of social media and digital marketing, Pinterest has emerged as a potent platform, particularly in its appeal to Gen Z.  This generation, characterized as tech-savvy, visually-oriented and trend-focused, has recently found a natural home on Pinterest, where creativity and inspiration flourish. This demographic’s increasing presence on the platform presents a unique opportunity […]

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The Hidden Cost of MFA: Key Strategies for Detecting and Avoiding Made-for-Advertising Sites

Made-for-advertising (MFA) sites are web pages created primarily to generate revenue through advertisements rather than to provide valuable content. These sites can be frustrating for users and detrimental to advertisers, as they often deliver poor user experience and low-quality traffic. Detecting and avoiding MFA sites is essential for both users seeking reliable information and advertisers

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