May 2024

Turn Up the Volume: The Latest Trends Shaping Audio in 2024!

Audio consumption continues to dominate the American media landscape, with significant shifts observed in 2024, making it a booming year for audio! Nielsen’s latest report, “The Record,” reveals that Americans are still head over heels for their favorite sounds. Let’s dive into the key trends that are shaking up the airwaves. Radio’s Unwavering Dominance Radio […]

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An Uncertain End to 2024 and How to Re-Evaluate Your Media

The second half of 2024 is certainly culminating into an intersection of several key events and situations that could affect media plans.  Mid-year is a great time to regroup with your clients and review any external and internal circumstances.  These changes could come in many forms such as creative, flighting, platforms, or spending.  Below is

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