April 2024

Unlocking the Future: How Generative AI is Transforming Marketing Teams

It’s no longer a question of if brands will use generative AI across all aspects of their campaigns, from copy to creative to site experience, but when. Generative AI is already here to revolutionize the way marketing teams operate, offering a variety of benefits that will ultimately enhance outputs and drive better results. Although I […]

Unlocking the Future: How Generative AI is Transforming Marketing Teams Read More »

Navigating Evolving Landscapes: Strategies for Sustained Growth in Agencies

In the dynamic world of marketing and advertising, agencies face a myriad of challenges and opportunities. From community involvement to adapting to technological shifts, the key to sustained growth lies in embracing change and leveraging emerging trends. Beth & Sam recently attended the 4A’s Decisions 2024 conference in Kansas City, with the theme of Sustained

Navigating Evolving Landscapes: Strategies for Sustained Growth in Agencies Read More »

Mom Gamers: 3 Approaches to Unlock this Audience

Roughly 45 million, or 87%, of gamers in the United States are moms; an unexpected insight revealed in the 4A’s “Mom’s Got Game” webinar hosted last month. Navigating a landscape as unique as this takes a stockpile of insightful research and strategic tactics to unlock this demographic’s buying power. In this article, we’ll share three

Mom Gamers: 3 Approaches to Unlock this Audience Read More »

Scroll to Top