Press Start: Engaging in the Uncharted Territory of In-Game Advertising

Think about your average week, what do you spend about half a day doing? Could it be reading, working out, or, a personal project? Well, for about 3 billion people; it’s gaming. What was once considered a niche hobby has evolved into a multibillion-dollar industry complete with cultural influence, cyberspaces for socializing, and now, commerce. […]

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