The media industry is changing and evolving at record speeds and the consumer is leading this charge. They are deciding where, when, and how they want to view content. The issue for media planners and buyers is how technology partners are keeping up on the measurement side thus helping to create currency-based impressions. The Nielsen …
Meta released a new app last week called Threads. It is a text-based social network platform that you use within the Instagram app, it is similar to Twitter. Below you can read how it works and what is the future for paid ads on this app. How it works: In order to have Threads, you …
AI, AI, AI. These are the two key letters as to what the future of Google marketing holds. Just like every other tech company it seems like, the push to AI is also happening in Google – and it’s coming fast. AI will be in almost every single aspect of marketing with Google, and it’ll …
