February 2023

Streaming Usage Continues to Rise: The Transformation of TV & Suggestions for Advertisers

In today’s world, it is common to hear conversations surrounding favorite shows and sports being watched, cutting the cord and cord stacking, or for many, streaming without ever having a cable or satellite subscription. Streaming audiences are increasing rapidly, and advertisers today should consider a streaming strategy if a video asset is available, and it […]

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Super Bowl 2023 Ad Recap

As expected from the ads last night, celebrities and humor continued to play a big part in the content of ads with a long list of actors, musicians and athletes, often multiple celebs in an ad. There were several instances of co-branding this year: GM partnering with Netflix, Michelob Ultra partnering with Instacart and Netflix,

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