November 2022

What is Digital Pacing and Stewardship? Digital pacing is the speed at which an ad campaign uses up its predefined number of impressions or spends its predefined budget.  The purpose is to ensure delivery and performance goals by the end of the campaign.  We like to define it as a way of “staying on track”! …

Digital Stewardship and Pacing Read More »

The Maryland Digital Ad tax, the first in the nation, was struck down in October by an Anne Arundel Court after less than two years of being in practice. The judge sided with Comcast & Verizon in their case, finding that the policy violated the First Amendment, the Internet Tax Freedom Act, and the Dormant …

Maryland Digital Ad Tax No More Read More »