I recently completed a course provided by the 4A’s about the foundational elements of working in media. Thanks to the Media Works team, my level of being a “fairly recent college graduate” does not make me feel excluded from insights into the media industry. However, I also found a lot of comfort in returning to …
In the world of Human Resources, the idea of giving back has a fancy title: “Corporate Social Responsibility”, but what does that actually mean? And how do you apply it to a Media agency of all places? In a broad sense, corporate social responsibility is a business’s core strategy to give back to the community …
For many content creators in the beginning, podcasting was a hobby; or a loss leader product much like the Costco $1.50 hot dog and soda. Something to get new listeners in the door in order expose them to other monetized products those creators offered. Over the last 20 years the medium has drastically and steadily …
The Podcast Evolution, A Win for Creators and Advertisers Read More »
