Value of TV Advertising In today’s digital age, TV is sometimes overlooked on media plans due to its indirect attribution. But TV is a visually impactful upper funnel marketing tactic: generating brand awareness and attracting potential consumers– to then move them through the marketing funnel to consideration and/or conversion. Think about your own TV viewing …
Twitter is a platform that allows people to discover new information, news, and events. Whether you’re an agency or a business looking to connect with your target audience, Twitter is where a lot of content lives. Such as, breaking news, sports, entertainment, technology, cultural movements and more. Our agency is starting to utilize Twitter across …
Put a finger down if you’ve ever been scrolling through TikTok and were tricked into watching an in-feed sponsored ad that appeared to be a “regular” TikTok. If you put a finger down or know the reference to that trend, then you are likely an avid TikTok watcher. Launched in 2016 and originally named Musical.ly, …
