People are loyal to their sports teams, and while traditional linear viewing is still the top way to watch sports, watching sports via streaming is on the rise. Impressions are heavily served on Connected TVs, as consumers have “cut the cord”, or never had the cord. According to DoubleVerify, Connected TV’s have become the #1 …
Sports Streaming: Reaching Fans and Consumers in a New Way Read More »
I pay for six video streaming services, and I am not alone according to Nielsen’s most recent State of Play report. Released this month, the report reveals that consumers 35-49 spend the most money among all age segments on streaming services, with 24% paying for five or more. In 2019, only 3% of ALL paid …
Nielsen’s April State of Play Report…..Spoiler Alert: Streaming is Here to Stay Read More »
As of July 1, 2023, Google Analytics will stop counting new hits on properties using Universal Analytics, also known as UA (GA3). Universal Analytics will be replaced by Google Analytics 4, GA4, a cookie-free way of measuring site traffic. “Google Analytics 4 is our next-generation measurement solution, and it’s replacing Universal Analytics. On July 1, …
The 4A’s recently hosted a very interesting and relevant webinar, “What’s coming in 2022 with safety, privacy and COPPA compliance in advertising”. The webinar discussed the future of COPPA safe harbor programs, lessons learned from the FTC recent COPPA enforcement actions and predictions of what’s in store for privacy regulation in 2022. Understanding COPPA The …
