DAI: Solving the Riddle of Making Podcasts More Targetable and Trackable

According to IAB’s Fall Podcast Upfronts last week, 2020 podcast advertising revenue grew to its highest level ever, reaching $842 million, a 19% increase over the previous year. For 2021, Eric John, Vice President of IAB’s Media Center, is expecting that podcast ad spending will top $1 billion for the first time ever, and more …

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