July 2021

Over the past year, consumer expectations and behaviors have shifted as convenience and accessibility are now critical statuses. Marketers must start responding to engagement faster and must find valuable audiences outside of key areas.  The way to achieve both is by incorporating brands into “micro moments” and adjusting how we measure success. Ecommerce behavior accelerated …

Would You Buy a Car Online? The Auto Industry Works to Adjust to Their New Normal Read More »

On Tuesday, July 20th, the Baltimore Orioles made history with the first all-female MLB Broadcasting team!  While women have been involved in game broadcasts in the past, an all-female broadcast is a milestone in the effort to diversity baseball. The 5 women to make up this broadcast team included: Melanie Newman – play-by-play Sarah Langs …

We Can Do It! First Ever All Female Broadcast Team Brings Baseball to Life for Orioles Fans Read More »

A special blog post and point of view from Media Works intern, Julia Adams As digital entities take over our lives, we are left hoping that big tech platforms are adhering to their supposedly consensual terms and conditions. Click here to sign up. Your password must be at least 10 characters, a number, two special …

Do College Students Pay Attention to Data Privacy? Read More »

This past February, Maryland lawmakers voted to override Governor Larry Hogan’s veto of a digital ad tax that would have been the nation’s first tax on the revenue from digital advertisements sold by platforms like Facebook, Google, and Amazon. The tax applies only to digital ad revenue attributed to ads displayed inside the state of …

Digital Ad Tax Faces Opposition and Delays Read More »