Month: July 2021

Would You Buy a Car Online? The Auto Industry Works to Adjust to Their New Normal

Over the past year, consumer expectations and behaviors have shifted as convenience and accessibility are now critical statuses. Marketers must start responding to engagement faster and must find valuable audiences outside of key areas.  The way to achieve both is by incorporating brands into “micro moments” and adjusting how we measure success. Ecommerce behavior accelerated …

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We Can Do It! First Ever All Female Broadcast Team Brings Baseball to Life for Orioles Fans

On Tuesday, July 20th, the Baltimore Orioles made history with the first all-female MLB Broadcasting team!  While women have been involved in game broadcasts in the past, an all-female broadcast is a milestone in the effort to diversity baseball. The 5 women to make up this broadcast team included: Melanie Newman – play-by-play Sarah Langs …

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