June 2021

Feel Good Friday

Feel Good Friday can mean a lot of different things.  It may evoke a smile or sunshine.  When searching around the internet I found different connotations around it.  The main commonality is a simple word: joy.  What brings you joy and what brings joy to others.  At Media Works we celebrate Feel Good Friday a […]

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Googles Annual Livestream Uncovers Pandemic Aftershocks

Last month Google hosted their annual Marketing Livestream event. This virtual keynote event announced new products and the latest trends and marketing best practices. As the world emerges from the pandemic, Media Works had the opportunity to hear from industry leaders who have transformed their businesses to adapt to the new realities. Key takeaways: Get

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Media Works Approach to Multi-cultural Media Planning

Diversity and inclusion is a key initiative for 2021 for many marketers and platforms. With this commitment, advertisers are focusing on avenues to reach diverse audiences effectively and efficiently. One example from Media Works: A client desired to reach several minority populations beyond general media outlets traditionally used for mass market reach/awareness in Maryland. Media

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