Podcast Upfronts: “Quarantine Listening Led to a Content Explosion for Podcasts!”

Last Week, IAB presented the Podcast UpFronts, a three-day virtual event featuring presentations from major podcast networks (Pandora, NPR, and iHeart) and podcast attribution companies (Podsites and AdSwizz). Not surprisingly, podcast listenership grew in 2020, when podcasts were able to provide what movies and TV shows could not; new content. 2020 saw a spike in …

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