Whether you are watching a how-to video, a review on the latest tech gadget or a clip from your favorite news outlet – YouTube is likely part a large part of your media consumption. YouTube is the #1 ad-supported platform for reach and watch time and the #1 “most missed” video content if it was …
YouTube Trends: The Pandemic Brought Boomers and Beginner DIYers to the Platform Read More »
Last Week, IAB presented the Podcast UpFronts, a three-day virtual event featuring presentations from major podcast networks (Pandora, NPR, and iHeart) and podcast attribution companies (Podsites and AdSwizz). Not surprisingly, podcast listenership grew in 2020, when podcasts were able to provide what movies and TV shows could not; new content. 2020 saw a spike in …
Podcast Upfronts: “Quarantine Listening Led to a Content Explosion for Podcasts!” Read More »
The 2021 IAB NewFronts featured several media platforms sharing the virtual stage. Please see below for key learnings from the presentations: Roku: The streaming TV company unveiled its first original programming slate. They also responded to requests for more flexibility, confirming 2-Day cancelation options and unlimited expansion opportunity. FuboTV: The sports-first live TV streaming platform …
The Latest and Greatest from Premiere Media Platforms Highlighted at the NewFronts Read More »
The 2021 IAB NewFronts kicked-off last Monday. The NewFronts take place every spring, kickstarting discussions around critical media issues and the future of the media industry. Below are key trends and takeaways from last week’s presentations: The buzz word of the week was “incrementality”—presenters touted incremental reach driven by CTV and incrementality in advertising investments …
The 2021 IAB NewFronts Reveal How Media Innovation Mirrors Current Events & Culture Read More »
Long ago, Google offered simple elements within their platform: search only, desktop only, limited targeting, and few ad “products”. Since then, Google has evolved into a more robust tool boasting several ad formats and creative ways to target consumers across multiple devices. This kind of innovation can be overwhelming, so here are a few best …
